ADVERTISING

BASIC
COOLENOUGH?
EVERYBODYLIKES
EXCITEMENT
EXPERTSAYS
FAMOUSPEOPLE
HAPPYFAMILY
HEARTSTRINGS
HUMBLE
HUMOR
NEW/IMPROVED
PUBLICGOOD
PUTDOWN
REPETITION
ROMANTIC
SENSES
SNOB
STATISTICS
SYMBOLS
YOUTH

The following is a list of twenty advertising appeals. Do you know how each appeal works?

Try to find all 20 words on this board.

Y B D K D L Q D N O T A Q S G M J M K I
R S O O H B M B C V I C N H G P X G J B
D V O L J G X H M ? D C B G X M S T O H
P X G L K U U H B H A F U Z I B Y N F I
T O C L L M W V M G S L O B M Y S W S C
R S I J C V V P S U B T X L O E T J Z J
O K L F D A G J D O D P H I K X A L E P
M L B A S I C D K N Z C U I V P T Q A X
U D U P T Z Z Q J E D L L K D E I T V N
H A P P Y F A M I L Y Y J H T R S N E T
U I D D K S H R L O D P U Z F T T E M K
M E L P O E P S U O M A F J J S I M Y J
B N J I R U E B B C O D A J Y A C E A Z
L Z H U T N E Y O U T H K L G Y S T X J
E A E D S M R O M A N T I C I S W I Z K
H B O E H E A R T S T R I N G S F C D V
M W S S V P Y Q R W J Z L J H B X X K S
N N N E W / I M P R O V E D T D N E B A
I P F F H P H F R N L M P P K A C H C I
D Q N O I T I T E P E R R N A D C X S S
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Answer Key for ADVERTISING

X
Y
1234567891011121314151617181920
1# # D # # # # # # # # # # # # # # # # #
2# # O # # # # # # # # # # # # # # # # B
3# # O # # # # # # ? # # # # # # # # O #
4# # G # # # # # # H # # # # # # # N # #
5# # C # # # # # # G S L O B M Y S # # #
6R # I # # # # # # U # # # # # E T # # #
7O # L # # # # # # O # # # # K X A # # #
8M # B A S I C # # N # # # I # P T # # #
9U # U # # # # # # E # # L # # E I T # #
10H A P P Y F A M I L Y Y # # # R S N # #
11U # # # # # # # # O D # # # # T T E # #
12M E L P O E P S U O M A F # # S I M # #
13B # # # # U E # B C # # # # # A C E # #
14L # # # T N # Y O U T H # # # Y S T # #
15E # # D S # R O M A N T I C # S # I # #
16# # O E H E A R T S T R I N G S # C # #
17# W S # V # # # # # # # # # # # # X # #
18N # N E W / I M P R O V E D # # # E # #
19# # # # # # # # # # # # # # # # # # # #
20# # N O I T I T E P E R # # # # # # # #
Word X Y Direction
BASIC  38e
COOLENOUGH?  1012n
EVERYBODYLIKES  1111ne
EXCITEMENT  1818n
EXPERTSAYS  166s
FAMOUSPEOPLE  1012w
HAPPYFAMILY  110e
HEARTSTRINGS  616e
HUMBLE  110s
HUMOR  110n
NEW/IMPROVED  418e
PUBLICGOOD  310n
PUTDOWN  712sw
REPETITION  1220w
ROMANTIC  715e
SENSES  812sw
SNOB  175ne
STATISTICS  175s
SYMBOLS  175w
YOUTH  814e