ADVERTISING

BASIC
COOLENOUGH?
EVERYBODYLIKES
EXCITEMENT
EXPERTSAYS
FAMOUSPEOPLE
HAPPYFAMILY
HEARTSTRINGS
HUMBLE
HUMOR
NEW/IMPROVED
PUBLICGOOD
PUTDOWN
REPETITION
ROMANTIC
SENSES
SNOB
STATISTICS
SYMBOLS
YOUTH

The following is a list of twenty advertising appeals. Do you know how each appeal works?

Try to find all 20 words on this board.

O I T Q V G O C O M I S H U X C X I R U
A B F Z I R O M A N T I C B Z V U E N H
? G I G C O I L N U O I I E O Y R Z M B
E H U M O R Y S F F A H L C Z N E M F P
B W G I Z V S S C I T S I T A T S W T J
D M F U A S S Y A S T R E P X E Y J X O
D C R M O G B A O N Z D K D K X M I S Y
C V E D I N N A W D E O X I N C B Q U H
Y R P E K I E O A F H Z L J A I O W Y M
V G E V M R D L F A Q Y G H J T L I Y H
Q W T O M T A C O M D P O A U E S S Q Q
A M I R U S N H H O D F H P X M S B R G
O F T P Q T O S B U C I F P P E B D V X
Y N I M P R M Y K S I C Z Y V N X L Q G
Y E O I G A R I E P E I G F S T G E E Y
H V N / Q E T N R E J S A A E Q B X P B
G A E W V H S B R O K A X M Y N B Z S Z
W P M E J E E P A P U B L I C G O O D W
M W W N S H S F R L L V C L P Z Z O F W
K C S A L S O E S E M U L Y O U T H G X
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Answer Key for ADVERTISING

X
Y
1234567891011121314151617181920
1# # # # # # # # # # # # # # # # # # # #
2# # # # # R O M A N T I C B # # # # # #
3? # # # # # # # # # # # # # O # # # # #
4# H U M O R # # # # # # # # # N # # # #
5# # G # # # # S C I T S I T A T S # # #
6# # # U # S S Y A S T R E P X E Y # # #
7# # R # O G # # # N # # # # K X M # # #
8# # E D # N # # W # # # # I # C B # # #
9# # P E # I E O # F # # L # # I O # # #
10# # E V # R D L # A # Y # H # T L # # #
11# # T O # T # # O M D # # A U E S # # #
12# # I R U S # # # O # # # P # M # # # #
13# # T P # T # # B U C # # P # E B # # #
14# # I M # R # Y # S # C # Y # N # L # #
15# # O I # A R # E P # I # F # T # # E #
16# # N / # E # N # E # S # A # # # # # #
17# # # W V H S # # O # A # M # # # # # #
18# # # E # E # # # P U B L I C G O O D #
19# # # N S # # # # L # # # L # # # # # #
20# # # # # # # # # E # # # Y O U T H # #
Word X Y Direction
BASIC  1218n
COOLENOUGH?  1012nw
EVERYBODYLIKES  1111ne
EXCITEMENT  166s
EXPERTSAYS  166w
FAMOUSPEOPLE  1012s
HAPPYFAMILY  1410s
HEARTSTRINGS  616n
HUMBLE  1410se
HUMOR  24e
NEW/IMPROVED  418n
PUBLICGOOD  1018e
PUTDOWN  413ne
REPETITION  37s
ROMANTIC  62e
SENSES  1014sw
SNOB  175nw
STATISTICS  175w
SYMBOLS  175s
YOUTH  1420e