ADVERTISING

BASIC
COOLENOUGH?
EVERYBODYLIKES
EXCITEMENT
EXPERTSAYS
FAMOUSPEOPLE
HAPPYFAMILY
HEARTSTRINGS
HUMBLE
HUMOR
NEW/IMPROVED
PUBLICGOOD
PUTDOWN
REPETITION
ROMANTIC
SENSES
SNOB
STATISTICS
SYMBOLS
YOUTH

The following is a list of twenty advertising appeals. Do you know how each appeal works?

Try to find all 20 words on this board.

W E E E Z F X Y T A C D A T C T B J ? G
L X Y W K W G J E Y E Q E R O M U H X F
Z Z H H A P P Y F A M I L Y C V G U H N
J M N E W / I M P R O V E D W U O M E E
F P M A V G A C C U X T H Y O L K B F P
J G U R B E X C I T E M E N T Y X L C B
Z U C T R X R H S F A Q E O O X V E E C
C E X S C P E Y A A T L T R G R Y G H B
I Q T T U E P O B M O Z B V T G S Q D Q
T S Z R U R E U M O M U T M Y G O O T D
N Y P I H T T T C U D X M K X C S P W M
A Z G N W S I H C S P Y V B G N L Q Z P
M U N G Y A T B U P U B L I C G O O D Q
O U I S G Y I H S E U S A I E K B Q H A
R C I E F S O N C O T T F V K Z M N D L
J K U N I N N W G P V S D H E E Y B M J
C L C S B R U C Y L O Q E O P H S P F X
D E B E V B D N I E E E R B W B N X M B
K C Z S H G J Y H E K W A F N N O X I X
S C I T S I T A T S B U M C L T B D K I
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Answer Key for ADVERTISING

X
Y
1234567891011121314151617181920
1# # # # # # # # # # # # # # # # # # ? #
2# # # # # # # # # # # # # R O M U H # #
3# # # H A P P Y F A M I L Y # # G U # #
4# # N E W / I M P R O V E D # U # M # #
5# # # A V # # # C # # # # # O # # B # #
6# # # R # E X C I T E M E N T # # L # #
7# # # T # X R # S F # # E # # # # E # #
8C # # S # P E Y A A # L # # # # # # # #
9I # # T # E P O B M O # # # # # # # # #
10T # # R # R E U # O # # # # # # # # # #
11N # # I # T T T C U D # # # # # S # # #
12A # # N # S I H # S # Y # # # # L # # #
13M # # G # A T # # P U B L I C G O O D #
14O # # S # Y I # # E U # # I # # B # # #
15R # # E # S O # # O # T # # K # M # # #
16# # # N # # N # # P # # D # # E Y # # #
17# # # S # # # # # L # # # O # # S # # #
18# # # E # # # # # E # # # # W # N # # #
19# # # S # # # # # # # # # # # N O # # #
20S C I T S I T A T S # # # # # # B # # #
Word X Y Direction
BASIC  99n
COOLENOUGH?  1010ne
EVERYBODYLIKES  1111se
EXCITEMENT  66e
EXPERTSAYS  66s
FAMOUSPEOPLE  1010s
HAPPYFAMILY  43e
HEARTSTRINGS  44s
HUMBLE  182s
HUMOR  182w
NEW/IMPROVED  44e
PUBLICGOOD  1013e
PUTDOWN  1013se
REPETITION  77s
ROMANTIC  115n
SENSES  414s
SNOB  1717s
STATISTICS  1020w
SYMBOLS  1717n
YOUTH  88s