ADVERTISING

BASIC
COOLENOUGH?
EVERYBODYLIKES
EXCITEMENT
EXPERTSAYS
FAMOUSPEOPLE
HAPPYFAMILY
HEARTSTRINGS
HUMBLE
HUMOR
NEW/IMPROVED
PUBLICGOOD
PUTDOWN
REPETITION
ROMANTIC
SENSES
SNOB
STATISTICS
SYMBOLS
YOUTH

The following is a list of twenty advertising appeals. Do you know how each appeal works?

Try to find all 20 words on this board.

L E R E W Z G B Y N F Y Y D L F P P D G
H H U M B L E D M S C I T S I T A T S Z
U F L G O V H D L B W D F B Y Y V S Y A
D V A W N S J F H E Z E Y Q X I T R T A
B V M H S Y M B O L S L T K I S I A V H
H C Q X Z E K J T M J P W S N U O M D O
I C A L U X K G B Q L O I N O S U E X B
T I O O C F Y I J E Y E T R I Y O D Y Z
K J D O O G C I L B U P V N T A M E L S
F R Q B N H W K K Y S S J H I S O V I E
D X X E D R Q T Y I D U H T T T Q O M O
K C ? H G U O N E L O O C U E R B R A V
L U Y U M O C S N V Q M B O P E G P F Y
T C T M L E V O J W L A A Y E P Z M Y P
G E X O U G A E O E M F S J R X T I P J
U E A R M S T N E M E T I C X E H / P I
N W O D T U P Z A V C O C N N Y V W A Z
Z L S E S N E S G N I R T S T R A E H F
N J R O M A N T I C C L J G W Z W N I L
L Q F W X Q X D P X Q D H P G E H E W N
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Answer Key for ADVERTISING

X
Y
1234567891011121314151617181920
1# # # # # # # # # # # # # # # # # # # #
2# H U M B L E # # S C I T S I T A T S #
3# # # # O # # # # # # # # # # # # # # #
4# # # # N # # # # # # E # # # # # # # #
5# # # # S Y M B O L S L # # # # # # # #
6# # # # # E # # # # # P # # N # # # # #
7# # # # # # K # # # # O # # O S # # # #
8# # # # # # # I # # # E # # I Y # D Y #
9# # D O O G C I L B U P # # T A # E L #
10# # # # # # # # # Y # S # H I S # V I #
11# # # # # # # # # # D U # T T T # O M #
12# # ? H G U O N E L O O C U E R # R A #
13# # # U # # # # # # # M B O P E # P F #
14# # # M # # # # # # # A A Y E P # M Y #
15# # # O # # # # # # # F S # R X # I P #
16# # # R # # T N E M E T I C X E # / P #
17N W O D T U P # # # # # C # # # V W A #
18# # S E S N E S G N I R T S T R A E H #
19# # R O M A N T I C # # # # # # # N # #
20# # # # # # # # # # # # # # # # # # # #
Word X Y Direction
BASIC  1313s
COOLENOUGH?  1212w
EVERYBODYLIKES  1111nw
EXCITEMENT  1616w
EXPERTSAYS  1616n
FAMOUSPEOPLE  1212n
HAPPYFAMILY  1918n
HEARTSTRINGS  1818w
HUMBLE  22e
HUMOR  412s
NEW/IMPROVED  1818n
PUBLICGOOD  129w
PUTDOWN  717w
REPETITION  1515n
ROMANTIC  319e
SENSES  818w
SNOB  55n
STATISTICS  192w
SYMBOLS  55e
YOUTH  1414n