ADVERTISING

BASIC
COOLENOUGH?
EVERYBODYLIKES
EXCITEMENT
EXPERTSAYS
FAMOUSPEOPLE
HAPPYFAMILY
HEARTSTRINGS
HUMBLE
HUMOR
NEW/IMPROVED
PUBLICGOOD
PUTDOWN
REPETITION
ROMANTIC
SENSES
SNOB
STATISTICS
SYMBOLS
YOUTH

The following is a list of twenty advertising appeals. Do you know how each appeal works?

Try to find all 20 words on this board.

J R S H Y J R I T A R Z G S C K G M D P
C M H V K E Q B W G I N C C C Z O H T D
O C N R B Q O Z R E M ? M I N O W D I P
W V O S U N E L B M U H X T W X J Q K E
U G I E S Y M B O L S G M S O G T K L X
L W T N T E G Z H E W U L I D W O P P P
T G I G P B K X F Q D O S T T C O N K E
D F T V G G C I A P J N F A U E X S Y R
X G E D N C J D L Q I E J T P I N G A T
F B P X O H T U O Y O L S S S E S N E S
L Y E H E O C S K J D O U A V L Z I P A
T B R M X Y G Z R K V O M J J V I R K Y
V Y O C C H A C Y R M C B H F K E T H S
Y Y M I I B U S I A E M A Y C U X S Q H
C K A R T J G M F L G O S L R M Y T N T
E W N X E M Z B O O B O I I X E O R R K
T P T J M A B W Z R F U C W Q T V A C S
X T I Y E O S D E V O R P M I / W E N H
S B C F N V R Y L I M A F Y P P A H O F
G J B B T I N J D I K B A M U B A N K E
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Answer Key for ADVERTISING

X
Y
1234567891011121314151617181920
1# # # # # # # # # # # # # S # # # # # #
2# # # # # # # B # # # # # C # # # # # #
3# # N # # # O # # # # ? # I N # # # # #
4# # O # # N E L B M U H # T W # # # # E
5# # I # S Y M B O L S G # S O # # # L X
6# # T # # E # # # # # U # I D # # P # P
7# # I # # # K # # # # O # T T # O # # E
8# # T # # # # I # # # N # A U E # S # R
9# # E D # # # # L # # E # T P # # G # T
10# # P # O H T U O Y # L # S S E S N E S
11# # E # E O # # # # D O U # # # # I # A
12# # R # X # G # # # # O # # # # # R # Y
13# # O # C H # C # # M C B # # # # T # S
14# # M # I # U # I A # # A Y # # # S # #
15# # A # T # # M F L # # S # R # # T # #
16# # N # E # # # O # B # I # # E # R # #
17# # T # M # # # # R # U C # # # V A # #
18# # I # E # # D E V O R P M I / W E N #
19# # C # N # # Y L I M A F Y P P A H # #
20# # # # T # # # # # # # # # # # # # # #
Word X Y Direction
BASIC  1313s
COOLENOUGH?  1212n
EVERYBODYLIKES  1111nw
EXCITEMENT  511s
EXPERTSAYS  204s
FAMOUSPEOPLE  1212ne
HAPPYFAMILY  1819w
HEARTSTRINGS  1818n
HUMBLE  124w
HUMOR  613se
NEW/IMPROVED  1818w
PUBLICGOOD  1318nw
PUTDOWN  159n
REPETITION  312n
ROMANTIC  312s
SENSES  2010w
SNOB  55ne
STATISTICS  1410n
SYMBOLS  55e
YOUTH  1010w