Marketing

ATAR
BRANDEQUITY
COMPETITIVEADVANTAGE
IMAGE
INNOVATORS
LAGGARDS
LAUNCHTACTICS
MARKETTESTING
MICROMARKETING
MINIMARKETS
PACKAGING
PERMANENCE
PRICEDRIVEN
PRODUCTLIABILITY
PRODUCTPIRACY
REGULATORYADJUSTMENT
ROLLOUT
STIRRING
TRACKING

Product and Pricing Strategy - Dan McIlhargey

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Answer Key for Marketing

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Word	X	Y	Direction
ATAR	12	12	ne
BRANDEQUITY	6	13	ne
COMPETITIVEADVANTAGE	11	11	se
IMAGE	7	7	e
INNOVATORS	18	5	s
LAGGARDS	5	16	n
LAUNCHTACTICS	6	2	e
MARKETTESTING	3	3	e
MICROMARKETING	3	3	s
MINIMARKETS	13	20	w
PACKAGING	20	6	s
PERMANENCE	5	18	e
PRICEDRIVEN	4	4	e
PRODUCTLIABILITY	5	18	ne
PRODUCTPIRACY	4	4	s
REGULATORYADJUSTMENT	2	19	ne
ROLLOUT	1	20	n
STIRRING	18	2	sw
TRACKING	17	17	n