Marketing

ATAR
BRANDEQUITY
COMPETITIVEADVANTAGE
IMAGE
INNOVATORS
LAGGARDS
LAUNCHTACTICS
MARKETTESTING
MICROMARKETING
MINIMARKETS
PACKAGING
PERMANENCE
PRICEDRIVEN
PRODUCTLIABILITY
PRODUCTPIRACY
REGULATORYADJUSTMENT
ROLLOUT
STIRRING
TRACKING

Product and Pricing Strategy - Dan McIlhargey

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Answer Key for Marketing

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Word	X	Y	Direction
ATAR	15	12	se
BRANDEQUITY	6	15	e
COMPETITIVEADVANTAGE	11	12	e
IMAGE	7	12	sw
INNOVATORS	19	11	n
LAGGARDS	14	18	w
LAUNCHTACTICS	1	19	e
MARKETTESTING	4	14	e
MICROMARKETING	20	11	w
MINIMARKETS	20	11	n
PACKAGING	5	4	e
PERMANENCE	17	10	n
PRICEDRIVEN	4	12	n
PRODUCTLIABILITY	17	10	w
PRODUCTPIRACY	18	8	w
REGULATORYADJUSTMENT	19	20	w
ROLLOUT	20	20	n
STIRRING	14	9	w
TRACKING	17	12	s