Marketing

ATAR
BRANDEQUITY
COMPETITIVEADVANTAGE
IMAGE
INNOVATORS
LAGGARDS
LAUNCHTACTICS
MARKETTESTING
MICROMARKETING
MINIMARKETS
PACKAGING
PERMANENCE
PRICEDRIVEN
PRODUCTLIABILITY
PRODUCTPIRACY
REGULATORYADJUSTMENT
ROLLOUT
STIRRING
TRACKING

Product and Pricing Strategy - Dan McIlhargey

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Answer Key for Marketing

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Word	X	Y	Direction
ATAR	12	11	nw
BRANDEQUITY	12	9	w
COMPETITIVEADVANTAGE	11	11	e
IMAGE	11	12	se
INNOVATORS	1	7	e
LAGGARDS	1	2	e
LAUNCHTACTICS	19	17	w
MARKETTESTING	20	18	n
MICROMARKETING	20	18	w
MINIMARKETS	14	5	w
PACKAGING	3	12	s
PERMANENCE	10	12	ne
PRICEDRIVEN	1	14	n
PRODUCTLIABILITY	4	14	e
PRODUCTPIRACY	3	12	e
REGULATORYADJUSTMENT	19	3	w
ROLLOUT	5	14	s
STIRRING	20	10	w
TRACKING	17	11	n