Marketing

ATAR
BRANDEQUITY
COMPETITIVEADVANTAGE
IMAGE
INNOVATORS
LAGGARDS
LAUNCHTACTICS
MARKETTESTING
MICROMARKETING
MINIMARKETS
PACKAGING
PERMANENCE
PRICEDRIVEN
PRODUCTLIABILITY
PRODUCTPIRACY
REGULATORYADJUSTMENT
ROLLOUT
STIRRING
TRACKING

Product and Pricing Strategy - Dan McIlhargey

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Answer Key for Marketing

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Word	X	Y	Direction
ATAR	9	8	sw
BRANDEQUITY	11	20	w
COMPETITIVEADVANTAGE	18	10	n
IMAGE	18	12	nw
INNOVATORS	18	14	nw
LAGGARDS	17	2	s
LAUNCHTACTICS	17	2	w
MARKETTESTING	18	18	w
MICROMARKETING	18	18	nw
MINIMARKETS	13	13	w
PACKAGING	2	16	n
PERMANENCE	2	16	e
PRICEDRIVEN	3	1	se
PRODUCTLIABILITY	18	17	nw
PRODUCTPIRACY	3	1	e
REGULATORYADJUSTMENT	20	19	n
ROLLOUT	15	15	w
STIRRING	3	13	n
TRACKING	18	15	nw