Marketing

ATAR
BRANDEQUITY
COMPETITIVEADVANTAGE
IMAGE
INNOVATORS
LAGGARDS
LAUNCHTACTICS
MARKETTESTING
MICROMARKETING
MINIMARKETS
PACKAGING
PERMANENCE
PRICEDRIVEN
PRODUCTLIABILITY
PRODUCTPIRACY
REGULATORYADJUSTMENT
ROLLOUT
STIRRING
TRACKING

Product and Pricing Strategy - Dan McIlhargey

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Answer Key for Marketing

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Word	X	Y	Direction
ATAR	12	12	sw
BRANDEQUITY	7	20	ne
COMPETITIVEADVANTAGE	11	11	se
IMAGE	7	7	e
INNOVATORS	9	20	ne
LAGGARDS	5	16	n
LAUNCHTACTICS	5	20	ne
MARKETTESTING	3	3	s
MICROMARKETING	3	3	e
MINIMARKETS	17	2	w
PACKAGING	4	19	ne
PERMANENCE	20	9	s
PRICEDRIVEN	4	4	s
PRODUCTLIABILITY	17	20	w
PRODUCTPIRACY	4	4	e
REGULATORYADJUSTMENT	2	19	ne
ROLLOUT	1	20	n
STIRRING	15	6	w
TRACKING	6	6	s