Marketing

ATAR
BRANDEQUITY
COMPETITIVEADVANTAGE
IMAGE
INNOVATORS
LAGGARDS
LAUNCHTACTICS
MARKETTESTING
MICROMARKETING
MINIMARKETS
PACKAGING
PERMANENCE
PRICEDRIVEN
PRODUCTLIABILITY
PRODUCTPIRACY
REGULATORYADJUSTMENT
ROLLOUT
STIRRING
TRACKING

Product and Pricing Strategy - Dan McIlhargey

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Answer Key for Marketing

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Word	X	Y	Direction
ATAR	12	12	e
BRANDEQUITY	13	1	w
COMPETITIVEADVANTAGE	11	11	se
IMAGE	7	7	s
INNOVATORS	7	17	ne
LAGGARDS	16	5	w
LAUNCHTACTICS	3	20	e
MARKETTESTING	3	3	s
MICROMARKETING	3	3	e
MINIMARKETS	4	17	e
PACKAGING	20	10	n
PERMANENCE	20	10	s
PRICEDRIVEN	4	4	e
PRODUCTLIABILITY	3	2	e
PRODUCTPIRACY	4	4	s
REGULATORYADJUSTMENT	19	2	sw
ROLLOUT	20	1	w
STIRRING	16	8	s
TRACKING	6	6	s