Marketing

ATAR
BRANDEQUITY
COMPETITIVEADVANTAGE
IMAGE
INNOVATORS
LAGGARDS
LAUNCHTACTICS
MARKETTESTING
MICROMARKETING
MINIMARKETS
PACKAGING
PERMANENCE
PRICEDRIVEN
PRODUCTLIABILITY
PRODUCTPIRACY
REGULATORYADJUSTMENT
ROLLOUT
STIRRING
TRACKING

Product and Pricing Strategy - Dan McIlhargey

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Answer Key for Marketing

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Word	X	Y	Direction
ATAR	12	12	s
BRANDEQUITY	20	12	n
COMPETITIVEADVANTAGE	11	11	se
IMAGE	9	9	s
INNOVATORS	7	7	s
LAGGARDS	15	16	w
LAUNCHTACTICS	6	7	s
MARKETTESTING	1	2	s
MICROMARKETING	3	3	s
MINIMARKETS	13	11	nw
PACKAGING	5	7	s
PERMANENCE	3	20	e
PRICEDRIVEN	14	13	n
PRODUCTLIABILITY	4	4	s
PRODUCTPIRACY	14	13	nw
REGULATORYADJUSTMENT	15	19	n
ROLLOUT	7	5	e
STIRRING	6	19	e
TRACKING	8	8	s