Marketing

ATAR
BRANDEQUITY
COMPETITIVEADVANTAGE
IMAGE
INNOVATORS
LAGGARDS
LAUNCHTACTICS
MARKETTESTING
MICROMARKETING
MINIMARKETS
PACKAGING
PERMANENCE
PRICEDRIVEN
PRODUCTLIABILITY
PRODUCTPIRACY
REGULATORYADJUSTMENT
ROLLOUT
STIRRING
TRACKING

Product and Pricing Strategy - Dan McIlhargey

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Answer Key for Marketing

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Word	X	Y	Direction
ATAR	12	12	n
BRANDEQUITY	4	1	e
COMPETITIVEADVANTAGE	11	11	se
IMAGE	7	7	e
INNOVATORS	5	19	e
LAGGARDS	16	5	w
LAUNCHTACTICS	16	18	nw
MARKETTESTING	3	3	s
MICROMARKETING	3	3	e
MINIMARKETS	4	17	n
PACKAGING	20	7	s
PERMANENCE	20	7	sw
PRICEDRIVEN	2	15	n
PRODUCTLIABILITY	1	2	s
PRODUCTPIRACY	4	4	e
REGULATORYADJUSTMENT	19	2	sw
ROLLOUT	18	9	s
STIRRING	14	20	w
TRACKING	6	6	e