Marketing

ATAR
BRANDEQUITY
COMPETITIVEADVANTAGE
IMAGE
INNOVATORS
LAGGARDS
LAUNCHTACTICS
MARKETTESTING
MICROMARKETING
MINIMARKETS
PACKAGING
PERMANENCE
PRICEDRIVEN
PRODUCTLIABILITY
PRODUCTPIRACY
REGULATORYADJUSTMENT
ROLLOUT
STIRRING
TRACKING

Product and Pricing Strategy - Dan McIlhargey

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Answer Key for Marketing

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Word	X	Y	Direction
ATAR	15	18	n
BRANDEQUITY	4	10	e
COMPETITIVEADVANTAGE	10	4	w
IMAGE	2	15	e
INNOVATORS	18	5	w
LAGGARDS	16	18	n
LAUNCHTACTICS	7	1	e
MARKETTESTING	18	9	w
MICROMARKETING	18	4	s
MINIMARKETS	1	15	n
PACKAGING	5	14	e
PERMANENCE	1	3	e
PRICEDRIVEN	2	8	s
PRODUCTLIABILITY	2	8	e
PRODUCTPIRACY	20	19	w
REGULATORYADJUSTMENT	19	18	w
ROLLOUT	20	18	n
STIRRING	1	5	e
TRACKING	14	18	n