Marketing

ATAR
BRANDEQUITY
COMPETITIVEADVANTAGE
IMAGE
INNOVATORS
LAGGARDS
LAUNCHTACTICS
MARKETTESTING
MICROMARKETING
MINIMARKETS
PACKAGING
PERMANENCE
PRICEDRIVEN
PRODUCTLIABILITY
PRODUCTPIRACY
REGULATORYADJUSTMENT
ROLLOUT
STIRRING
TRACKING

Product and Pricing Strategy - Dan McIlhargey

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Answer Key for Marketing

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Word	X	Y	Direction
ATAR	12	16	ne
BRANDEQUITY	1	3	s
COMPETITIVEADVANTAGE	11	16	e
IMAGE	7	16	s
INNOVATORS	7	16	n
LAGGARDS	2	14	n
LAUNCHTACTICS	8	5	e
MARKETTESTING	8	17	e
MICROMARKETING	3	16	n
MINIMARKETS	8	17	ne
PACKAGING	10	2	e
PERMANENCE	5	15	n
PRICEDRIVEN	20	11	w
PRODUCTLIABILITY	4	16	n
PRODUCTPIRACY	18	6	w
REGULATORYADJUSTMENT	8	2	s
ROLLOUT	8	1	e
STIRRING	18	7	w
TRACKING	6	16	n