Marketing

ATAR
BRANDEQUITY
COMPETITIVEADVANTAGE
IMAGE
INNOVATORS
LAGGARDS
LAUNCHTACTICS
MARKETTESTING
MICROMARKETING
MINIMARKETS
PACKAGING
PERMANENCE
PRICEDRIVEN
PRODUCTLIABILITY
PRODUCTPIRACY
REGULATORYADJUSTMENT
ROLLOUT
STIRRING
TRACKING

Product and Pricing Strategy - Dan McIlhargey

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Answer Key for Marketing

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Word	X	Y	Direction
ATAR	12	12	sw
BRANDEQUITY	14	1	sw
COMPETITIVEADVANTAGE	11	11	se
IMAGE	9	9	sw
INNOVATORS	20	12	nw
LAGGARDS	11	1	se
LAUNCHTACTICS	16	1	sw
MARKETTESTING	4	17	e
MICROMARKETING	3	3	s
MINIMARKETS	20	13	n
PACKAGING	18	7	sw
PERMANENCE	2	7	s
PRICEDRIVEN	1	4	s
PRODUCTLIABILITY	4	1	e
PRODUCTPIRACY	16	14	nw
REGULATORYADJUSTMENT	19	2	sw
ROLLOUT	5	1	se
STIRRING	12	17	ne
TRACKING	17	17	n