Marketing

ATAR
BRANDEQUITY
COMPETITIVEADVANTAGE
IMAGE
INNOVATORS
LAGGARDS
LAUNCHTACTICS
MARKETTESTING
MICROMARKETING
MINIMARKETS
PACKAGING
PERMANENCE
PRICEDRIVEN
PRODUCTLIABILITY
PRODUCTPIRACY
REGULATORYADJUSTMENT
ROLLOUT
STIRRING
TRACKING

Product and Pricing Strategy - Dan McIlhargey

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Answer Key for Marketing

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Word	X	Y	Direction
ATAR	8	3	sw
BRANDEQUITY	11	14	w
COMPETITIVEADVANTAGE	10	13	w
IMAGE	14	13	se
INNOVATORS	4	3	s
LAGGARDS	5	3	se
LAUNCHTACTICS	18	18	w
MARKETTESTING	18	13	n
MICROMARKETING	7	20	e
MINIMARKETS	14	14	n
PACKAGING	17	13	n
PERMANENCE	17	13	nw
PRICEDRIVEN	4	17	e
PRODUCTLIABILITY	17	3	w
PRODUCTPIRACY	13	11	w
REGULATORYADJUSTMENT	2	19	e
ROLLOUT	16	3	s
STIRRING	4	12	e
TRACKING	3	3	s