Marketing

ATAR
BRANDEQUITY
COMPETITIVEADVANTAGE
IMAGE
INNOVATORS
LAGGARDS
LAUNCHTACTICS
MARKETTESTING
MICROMARKETING
MINIMARKETS
PACKAGING
PERMANENCE
PRICEDRIVEN
PRODUCTLIABILITY
PRODUCTPIRACY
REGULATORYADJUSTMENT
ROLLOUT
STIRRING
TRACKING

Product and Pricing Strategy - Dan McIlhargey

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Answer Key for Marketing

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Word	X	Y	Direction
ATAR	18	12	n
BRANDEQUITY	4	9	e
COMPETITIVEADVANTAGE	11	12	e
IMAGE	8	11	nw
INNOVATORS	7	20	e
LAGGARDS	13	6	e
LAUNCHTACTICS	15	3	w
MARKETTESTING	8	17	e
MICROMARKETING	5	14	e
MINIMARKETS	19	16	w
PACKAGING	4	12	s
PERMANENCE	13	5	w
PRICEDRIVEN	8	4	e
PRODUCTLIABILITY	16	11	w
PRODUCTPIRACY	20	8	w
REGULATORYADJUSTMENT	2	1	e
ROLLOUT	1	1	s
STIRRING	3	3	s
TRACKING	2	11	n