Chapter 29

BAITANDSWITCH
BREAK-EVENPOINT
ELASTICDEMAND
INELASTICDEMAND
LOSSLEADER
MARKETPOSITION
MARKETSHARE
PRICE
PRICEDESCRIMINATION
PRICEFIXING
RETURNONINVESTMENT
UNITPRICE

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Answer Key for Chapter 29

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Word	X	Y	Direction
BAITANDSWITCH	20	19	n
BREAK-EVENPOINT	19	19	w
ELASTICDEMAND	18	16	nw
INELASTICDEMAND	18	18	n
LOSSLEADER	15	18	w
MARKETPOSITION	5	16	ne
MARKETSHARE	18	7	sw
PRICE	20	20	w
PRICEDESCRIMINATION	11	11	nw
PRICEFIXING	20	20	w
RETURNONINVESTMENT	19	19	n
UNITPRICE	11	2	w