Chapter 29

BAITANDSWITCH
BREAK-EVENPOINT
ELASTICDEMAND
INELASTICDEMAND
LOSSLEADER
MARKETPOSITION
MARKETSHARE
PRICE
PRICEDESCRIMINATION
PRICEFIXING
RETURNONINVESTMENT
UNITPRICE

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Answer Key for Chapter 29

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Word	X	Y	Direction
BAITANDSWITCH	2	3	s
BREAK-EVENPOINT	3	3	e
ELASTICDEMAND	6	6	e
INELASTICDEMAND	4	4	e
LOSSLEADER	20	4	s
MARKETPOSITION	3	17	e
MARKETSHARE	15	6	sw
PRICE	2	2	e
PRICEDESCRIMINATION	11	11	se
PRICEFIXING	2	2	e
RETURNONINVESTMENT	3	3	s
UNITPRICE	16	7	s