Chaper 14

ACQUISITIONCOST
BASEPROFIT
CONSERVATIONUNITS
CORECUSTOMER
COSTSAVINGS
CROSSSELLING
CURRENTVALUE
CUSTOMERLOYALTY
CUSTOMERSACRIFICE
DESIREDQUALITY
EXCITEDQUALITY
EXTERNALREPLACEMENT
HISTORICALVALUE
LAPSERATE
LIFETIMEVALUE
PERSISTENCY
POTENTIALVALUE
PRICEPREMIUM
REFERRAL
REINSTATEMENT
VALUEMATRIX

This is a word search from terms listed in Chapter 14

Try to find all 21 words on this board.

T S O C N O I T I S I U Q C A W G R X O
E T K E K M F X L A N X U Z T B S Q Q T
C O R E C U S T O M E R D W P T S P N C
I E U L A V L A C I R O T S I H O E B R
F E L M I Q M P R E Z C P N H T M R E O
I T Y A D F K D N X O K U H E E H S T S
R A C N R D E T D S V N S N C V F I I S
C R A F F R V T T L O X T A Q J D S F S
A E X B X A E S I I X I L O S K W T O E
S S L Y L G A F T M A P L P I A K E R L
R P N U P V K A E L E W I J P K C N P L
E A E I I W V L V R T V R R G A X C E I
M L X N G R V A L U E M A T R I X Y S N
O G G G E S L A Y V H G U L L X D B A G
T S O S X U N K R X Y A T V U X V U B D
S L N T E R E I N S T A T E M E N T U I
U O K C E X C I T E D Q U A L I T Y F F
C U S T O M E R L O Y A L T Y U Q X U W
F K X X G P R I C E P R E M I U M F L Y
D E S I R E D Q U A L I T Y D V O J B G
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Answer Key for Chaper 14

X
Y
1234567891011121314151617181920
1T S O C N O I T I S I U Q C A # # # # #
2E # # # # # # # # # # # U # # # S # # T
3C O R E C U S T O M E R # # # T # P N C
4I E U L A V L A C I R O T S I H O E # R
5F E L # I # # # # E # C # N # T M R # O
6I T # A # F # # N # O # U # E E # S T S
7R A # # R # E T # S # N # N C # # I I S
8C R # # # R V T T # O # T A # # # S F S
9A E # # # A E S I I # I L # # # # T O E
10S S # # L # A F T M A P # # # # # E R L
11R P # U # V # A E L E # # # # # # N P L
12E A E # I # V # V R # V # # # # # C E I
13M L # N # R V A L U E M A T R I X Y S N
14O # G # E # L A # # # # # L # # # # A G
15T S # S # U N # # # # # # # U # # # B #
16S # N # E R E I N S T A T E M E N T # #
17U O # # E X C I T E D Q U A L I T Y # #
18C U S T O M E R L O Y A L T Y # # # # #
19# # X # # P R I C E P R E M I U M # # #
20D E S I R E D Q U A L I T Y # # # # # #
Word X Y Direction
ACQUISITIONCOST  151w
BASEPROFIT  1914n
CONSERVATIONUNITS  118ne
CORECUSTOMER  13e
COSTSAVINGS  125sw
CROSSSELLING  203s
CURRENTVALUE  141sw
CUSTOMERLOYALTY  118e
CUSTOMERSACRIFICE  118n
DESIREDQUALITY  220e
EXCITEDQUALITY  517e
EXTERNALREPLACEMENT  1111ne
HISTORICALVALUE  154w
LAPSERATE  213n
LIFETIMEVALUE  44se
PERSISTENCY  183s
POTENTIALVALUE  183sw
PRICEPREMIUM  619e
REFERRAL  1012nw
REINSTATEMENT  616e
VALUEMATRIX  713e