Chaper 14

ACQUISITIONCOST
BASEPROFIT
CONSERVATIONUNITS
CORECUSTOMER
COSTSAVINGS
CROSSSELLING
CURRENTVALUE
CUSTOMERLOYALTY
CUSTOMERSACRIFICE
DESIREDQUALITY
EXCITEDQUALITY
EXTERNALREPLACEMENT
HISTORICALVALUE
LAPSERATE
LIFETIMEVALUE
PERSISTENCY
POTENTIALVALUE
PRICEPREMIUM
REFERRAL
REINSTATEMENT
VALUEMATRIX

This is a word search from terms listed in Chapter 14

Try to find all 21 words on this board.

C D C R O S S S E L L I N G Y Y B Y D M
D E S I R E D Q U A L I T Y T C G K M M
B X X S C Q I F T L A X I Z L N C I F E
A C L T J H U O N A P V F B A E I H C M
C I T I E M Y T N R S I O J Y T W I U T
Q T Z N P R X B U R E Q R D O S F S R X
U E T U P R N F W E R L P Y L I O T R I
I D G N W O I A V F A E E D R S P O E R
S Q C O E C T C L E T T S C E R J R N T
I U O I R M O E E R E N A M M E D I T A
T A S T C C E H N P E S B F O P A C V M
I L T A S Y B T Y T R P Z U T O R A A E
O I S V O T I O A E I E L Q S N O L L U
N T A R P J S Q M T I A M A U R V V U L
C Y V E J F J O T T S E L I C S I A E A
O E I S J Q T C W D J N L V U E I L O V
S U N N Q S B J F I I K I S A M M U N Z
T G G O U W G B B N B D J E G L F E Z K
B V S C O R E C U S T O M E R Y U M N K
R L I F E T I M E V A L U E B U I E L T
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Answer Key for Chaper 14

X
Y
1234567891011121314151617181920
1# # C R O S S S E L L I N G Y Y # # # #
2D E S I R E D Q U A L I T Y T C # # # #
3# X X S # # # # # L A # I # L N # # # E
4A C # T # # # # # A P # F # A E # H C #
5C I # I E # # # # R S # O # Y T # I U #
6Q T # N P R # # # R E # R # O S F S R X
7U E T U P R N # # E R # P # L I # T R I
8I D # N # O I A # F A # E # R S # O E R
9S Q C O E # T C L E T # S C E R # R N T
10I U O I # M # E E R E # A # M E # I T A
11T A S T # # E # N P E S B # O P # C V M
12I L T A # # # T # T R P # # T # # A A E
13O I S V # # # # A E I E L # S # # L L U
14N T A R # # # # M T # A M A U # # V U L
15C Y V E # # # O # # S # L I C # # A E A
16O # I S # # T # # # # N # V U E # L # V
17S # N N # S # # # # # # I # A M M U # #
18T # G O U # # # # # # # # E # L # E # #
19# # S C O R E C U S T O M E R # U # N #
20# L I F E T I M E V A L U E # # # E # T
Word X Y Direction
ACQUISITIONCOST  14s
BASEPROFIT  1310n
CONSERVATIONUNITS  419n
CORECUSTOMER  419e
COSTSAVINGS  39s
CROSSSELLING  31e
CURRENTVALUE  194s
CUSTOMERLOYALTY  1515n
CUSTOMERSACRIFICE  419ne
DESIREDQUALITY  22e
EXCITEDQUALITY  22s
EXTERNALREPLACEMENT  1111se
HISTORICALVALUE  185s
LAPSERATE  112s
LIFETIMEVALUE  220e
PERSISTENCY  1611n
POTENTIALVALUE  57se
PRICEPREMIUM  56se
REFERRAL  1010n
REINSTATEMENT  1519nw
VALUEMATRIX  2016n