Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

K C J X G N I P P O H S X V V H T Q X R
X Q A U G M E N T E D Y N A M I C O D I
B Y V O A S F B G J T D U H G O U Z W Q
F Y O U N D H Q A E I P O K P Z D N X P
M D W H A G N I S N E C I L S T O Z G Z
S F Y C O B R A N D I N G Y I I R P Z M
A X S A J A V N R C Q N J E T N P Y C B
N O I T A Z I L A B I N N A C I E S O I
X M Q N O I T A V O N N I E Y S U M N M
L R G E F E W P E N D T R T R E T Q V A
G Z J L A N O I T A N U L L M C K J E T
V N O I S N E T X E T A R L J I L P N E
X Q U A L I T Y R A I C A B V V C Z I R
V Y N X Z G U E E C T U J R Y R Q B E I
T V S M S G F F E B T Y X O W E Z A N A
H B O R S F S P Y C N E T S I S N O C L
V X U S I N S T A L L A T I O N S L E S
M Y G D I S C O N T I N U O U S T O R E
M A H C O R E B E N E F I T Z B B I C M
G Z T M A H O N D F W K U J K H O S N K
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # # G N I P P O H S # # # # T # # #
2# # A U G M E N T E D Y N A M I C # # #
3# # # O # # # # # # # # # # # # U # # #
4# # O # # D # # # # # # # # # # D N # #
5# D # # # G N I S N E C I L # # O # # #
6S # # C O B R A N D I N G Y I I R # # #
7# # # # # # # # R # # # # # T N P # C #
8N O I T A Z I L A B I N N A C I E # O #
9# # # N O I T A V O N N I E Y S U # N M
10# # # # # # # # # # # T R T # E # Q V A
11# # # L A N O I T A N U L # # C # # E T
12# N O I S N E T X E T A # L # I # # N E
13# Q U A L I T Y R A I # A # # V # # I R
14# # N # # # # E E C # U # # # R # # E I
15# # S # # # F F E # T # # # # E # # N A
16# # O # # F # P Y C N E T S I S N O C L
17# # U # I N S T A L L A T I O N S # E S
18# # G D I S C O N T I N U O U S T O R E
19# # H C O R E B E N E F I T # # # # # #
20# # T # # # # # # # # # # # # # # # # #
Word X Y Direction
ACTUAL  917ne
AUGMENTED  32e
BENEFIT  819e
BRAND  108nw
CANNIBALIZATION  148w
COBRANDING  46e
CONSISTENCY  1916w
CONTINUOUS  718e
CONVENIENCE  197s
COREBENEFIT  419e
DIFFERENTIATION  1111ne
DISCONTINUOUS  418e
DYNAMIC  112e
EQUITY  1911nw
EXTENSION  1012w
FEATURE  815ne
GOODS  52sw
INNOVATION  139w
INSTALLATIONS  517e
LICENSING  145w
LINE  145se
MATERIALS  209s
NATIONAL  1111w
PRODUCT  177n
QUALITY  313e
SERVICES  1616n
SHOPPING  121w
SPECIALTY  717ne
STORE  1618e
UNSOUGHT  313s