Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

X D E C N E I N E V N O C J X E U K K C
U H L O U X T O M J S E C M L C R A M V
S A Y N Z T I I Z S P E C I A L T Y V Y
V W T S S E F T N E L C I M A N Y D M Z
M W V I S N E A O R A Y O K L X I I X D
T K T S R S N Z I V N T X Y D F N S M P
S F U T J I E I T I O I J H F T S C T M
Q I P E D O B L A C I U P E H H T O Y W
R P X N M N E A V E T Q R G O N A N Q Z
I N W C W I R B O S A E U P N B L T A T
N L K Y O H O I N P N O P I T I L I K Y
H Q B B L B C N N T S I J Z C O A N N O
Y E K I R U R N I N N K Q E N N T U B E
Z I Q A S M Y A U G M E N T E D I O V Y
N T N M S V T C N T S S W L D M O U A P
D D X R Q I I Q W D I N A F D S N S L C
Z J D V O P L H A N I U E R O T S H X D
A Y I N X D A T G M T N F E A T U R E E
O I P R O D U C T C O H G O O D S C N E
A L E D J G Q M A T E R I A L S F G F V
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # E C N E I N E V N O C # # # # # # #
2# # # O # X T O # # # # # # # # # # # #
3# # # N # T I I # S P E C I A L T Y # #
4# # # S # E F T N E L C I M A N Y D # #
5# # # I # N E A O R A Y # # # # I I # #
6# # # S # S N Z I V N T # # # F N S # #
7# # # T # I E I T I O I # # F T S C # #
8# # # E # O B L A C I U # E H H T O # #
9# # # N # N E A V E T Q R G O # A N # #
10# # # C # # R B O S A E U P # # L T # #
11# # # Y O # O I N # N O P # # I L I # #
12# # # # # B C N N T S I # # C # A N N #
13# # # # R # R N I N N # # E # # T U # E
14# # # A # # Y A U G M E N T E D I O # #
15# # N # # # T C N # # S # L # # O U # #
16# D # # # I I # # D I # A # # # N S # #
17# # # # O # L # # N I U E R O T S # # #
18# # # N # # A # G # T N F E A T U R E #
19# # P R O D U C T C # # G O O D S # # #
20# # # # # # Q M A T E R I A L S # # # #
Word X Y Direction
ACTUAL  920ne
AUGMENTED  814e
BENEFIT  78n
BRAND  612sw
CANNIBALIZATION  814n
COBRANDING  410se
CONSISTENCY  41s
CONTINUOUS  187s
CONVENIENCE  131w
COREBENEFIT  712n
DIFFERENTIATION  1111sw
DISCONTINUOUS  184s
DYNAMIC  184w
EQUITY  1210n
EXTENSION  61s
FEATURE  1318e
GOODS  1319e
INNOVATION  913n
INSTALLATIONS  175s
LICENSING  1710sw
LINE  1710se
MATERIALS  820e
NATIONAL  1111n
PRODUCT  319e
QUALITY  719n
SERVICES  103s
SHOPPING  177sw
SPECIALTY  103e
STORE  1717w
UNSOUGHT  914ne