Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

J A Q W M X I S U N E O Z N Y S T N T T
S L A I R E T A M N J K G O O D S A I N
E E C R A X M F N O X N Z I D K R B F N
R J I D O F I X R I I G N T Y N J A E O
V T M I I S D L B S C G O A Z V A N N H
I R A S N F D P N N N Y I Z P L Y R E E
C V N C S E F E Y E T H T I O X C X B G
E M Y O T H C E W T R X A L F Z N H E L
S E D N A I O N R X L C V A E J E B R Y
Q Q E T L C P P J E T V O B T L T S O X
U U V I L T U C P U N V N I Y V S K C C
A I R N A C R P A I N T N N M K I K O F
L T N U T U C L D H N E I N T U S S B E
I Y S O I D E T N E M G U A T M N Z R A
T C K U O O A Z G B G H Z C T Z O Z A T
Y Y H S N R Z O F J B E W T G I C V N U
E R O T S P E C I A L T Y G Q N O V D R
T T Z E M D C A Z I L A N O I T A N I E
Z F U C O N V E N I E N C E X R K L N P
M D R V H L G E O U T H G U O S N U G R
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # # # # # # # # # # # N # # # # T #
2S L A I R E T A M N # # G O O D S # I #
3E # C # # # # # # O # N # I D # # # F #
4R # I D # # # # # I I # N T # N # # E #
5V # M I I # # # # S # # O A # # A # N #
6I # A S N F # # N N # # I Z # # Y R E #
7C # N C S # F E # E # # T I # # C # B #
8E # Y O T H C E # T # # A L # # N # E #
9S E D N A I O # R X # C V A # # E # R #
10Q Q # T L # # P # E T # O B # # T # O #
11U U # I L T # # P U N # N I # # S # C #
12A I # N A C # # A I # T N N # # I # O F
13L T # U T U # L # # N # I N # # S # B E
14I Y # O I D E T N E M G U A # # N # R A
15T # # U O O # # # # # # # C T # O # A T
16Y # # S N R # # # # # # # # # I C # N U
17E R O T S P E C I A L T Y # # # O # D R
18# # # # # # # # # I L A N O I T A N I E
19# # # C O N V E N I E N C E # # # # N #
20# # # # # # # E # # T H G U O S N U G #
Word X Y Direction
ACTUAL  138sw
AUGMENTED  1414w
BENEFIT  197n
BRAND  197nw
CANNIBALIZATION  1414n
COBRANDING  1911s
CONSISTENCY  1716n
CONTINUOUS  47s
CONVENIENCE  419e
COREBENEFIT  1911n
DIFFERENTIATION  1111se
DISCONTINUOUS  44s
DYNAMIC  39n
EQUITY  29s
EXTENSION  1010n
FEATURE  2012s
GOODS  132e
INNOVATION  1313n
INSTALLATIONS  55s
LICENSING  510ne
LINE  1117sw
MATERIALS  92w
NATIONAL  1818w
PRODUCT  617n
QUALITY  111s
SERVICES  12s
SHOPPING  57se
SPECIALTY  517e
STORE  517w
UNSOUGHT  1820w