Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

N C J B S E C I V R E S L A I R E T A M
T H B O K X X M E Z K R Q R Z P S M B N
P D O R N C O R E B E N E F I T J W N K
G N I D N A R B O C O N V E N I E N C E
O S U C I M A N Y D E T B T J L O A O Q
D D K V V E X C B N L W F W M I E T N U
I O Y F V O A T I Z I V M L T R P I S I
N O I T A Z I L A B I N N A C Q M O I T
K G T N O I T A V O N N I U L E Y N S Y
V Y N W Y F Q G C H S T F G F C T A T T
X Y Z I T W W J Q T N R N M I M L L E I
G N O I S N E T X E U I S E E L A E N L
I K L V C N U S R T P A I N X Y I G C A
D G E V W I E E H P R G L T W S C H Y U
E R U T A E F C O P G Y Q E V L E E V Q
Y R H W O F Z H I B T C U D O R P T D V
I X E Z I N S T A L L A T I O N S D U T
O S R D I S C O N T I N U O U S T O R E
R U W P E F H J R Y L J E Y L R C C W X
Q G S Y E K N J C V U N S O U G H T B J
Brought to you by WordSearchFun.com



Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # # S E C I V R E S L A I R E T A M
2# # # # # # # # # # # # # # # # # # # #
3# # # # # C O R E B E N E F I T # # # #
4G N I D N A R B O C O N V E N I E N C E
5# S # C I M A N Y D E # # # # # O A O Q
6# D # # # # # # # N # # # # # I # T N U
7# O # # # # # # I # # # # # T # # I S I
8N O I T A Z I L A B I N N A C # # O I T
9# G # N O I T A V O N N I U # # Y N S Y
10# # N # # # # # C # # T # G # # T A T T
11# # # I # # # # # T N # N M # # L L E I
12# N O I S N E T X E U I # E # # A # N L
13# # # # # N # # R # P A # N # # I # C A
14# # # # # # E E # P # # L T # # C # Y U
15E R U T A E F C O # # # # E # # E # # Q
16# # # # # F # H I # T C U D O R P # # #
17# # # # I N S T A L L A T I O N S # # #
18# # # D I S C O N T I N U O U S T O R E
19# # # # # # # # # # # # # # # # # # # #
20# # # # # # # # # # U N S O U G H T # #
Word X Y Direction
ACTUAL  89se
AUGMENTED  148s
BENEFIT  103e
BRAND  84w
CANNIBALIZATION  148w
COBRANDING  104w
CONSISTENCY  194s
CONTINUOUS  718e
CONVENIENCE  104e
COREBENEFIT  63e
DIFFERENTIATION  1111ne
DISCONTINUOUS  418e
DYNAMIC  105w
EQUITY  204s
EXTENSION  1012w
FEATURE  715w
GOODS  29n
INNOVATION  139w
INSTALLATIONS  517e
LICENSING  1017nw
LINE  88ne
MATERIALS  201w
NATIONAL  184s
PRODUCT  1716w
QUALITY  2014n
SERVICES  121w
SHOPPING  717ne
SPECIALTY  1717n
STORE  1618e
UNSOUGHT  1120e