Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

C X F G N J G N C J C O B R A N D I N G
S Q E U V Y J O G B S N K J W G A C G O
V L A N G U E I V N Q O N D S Z N N O O
T O T S S T N T N T I I W S A M V D H D
F Y U O E G T A O H S S T O R E I I J S
Z V R U C N E Z I C K N N D U F N S F E
V C E G I B I I T E D E Q E F Z S C F T
R J I H V P T L A S Q T O E C P T O X W
J N F T R R B A V O I X R E E I A N C Y
S G G B E O Q B O S I E Z C Y Y L T O T
Y N V O S D C I N V N Z I N N C L I R I
L I C W D U A N N T L A B E S H A N E L
D P A Z L C Z N I Q L K Z I L R T U B A
R P L A U T C A O T S U K N A M I O E U
S O M U J A T C Y T I U Q E I K O U N Q
E H K X G I O G U Q Q G T V R C N S E P
K S D E O Z A I L Z C N W N E K S G F E
T X W N A T I O N A L F P O T R O W I G
A E Q Y C N E T S I S N O C A X W Z T S
Z T U C I M A N Y D E T N E M G U A O P
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # F # # # # N # # C O B R A N D I N G
2# # E U # # # O G # # N # # # # # # # O
3# # A N # # # I # N # O # # # # # # # O
4# # T S S # # T N # I I # # # # # D # D
5# # U O E # # A O # # S T O R E I I # S
6# # R U C N # Z I # # N N # # F N S # #
7# # E G I # I I T # # E # E F # S C # #
8# # # H V P # L A # # T # E C P T O # #
9# # # T R R # A V # # X R E E I A N C Y
10# G # # E O # B O # # E # C # # L T O T
11# N # # S D # I N # N # I N # # L I R I
12# I # # # U # N N T # A # E S # A N E L
13# P # # # C # N I # L # # I L # T U B A
14# P L A U T C A # T # # # N A # I O E U
15# O # # # # T C Y T I U Q E I # O U N Q
16# H # # # I # # # # # # # V R # N S E #
17# S # # O # # # # # # # # N E # S # F #
18# # # N A T I O N A L # # O T # # # I #
19# # # Y C N E T S I S N O C A # # # T #
20# # # C I M A N Y D E T N E M G U A # #
Word X Y Direction
ACTUAL  814w
AUGMENTED  1820w
BENEFIT  1913s
BRAND  131e
CANNIBALIZATION  814n
COBRANDING  111e
CONSISTENCY  1419w
CONTINUOUS  187s
CONVENIENCE  1419n
COREBENEFIT  199s
DIFFERENTIATION  1111sw
DISCONTINUOUS  184s
DYNAMIC  1020w
EQUITY  1415w
EXTENSION  1210n
FEATURE  31s
GOODS  201s
INNOVATION  913n
INSTALLATIONS  175s
LICENSING  1710nw
LINE  88nw
MATERIALS  1520n
NATIONAL  418e
PRODUCT  68s
QUALITY  2014n
SERVICES  511n
SHOPPING  217n
SPECIALTY  177sw
STORE  125e
UNSOUGHT  42s