Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

F O X T J X M W Z W E P F Y E A X O G U
B I A H G J A A U C K M P L Y W V J P T
O M E X C A W T I F E N E B E R O C S R
E C G X K T H W Y D R V Z K W G O N A C
E H I K Y B M A T E R I A L S N O M O O
R P R O D U C T O O Y Z L J V I V N U B
V S R W K N O I S N E T X E T E S A I R
N O I T A Z I L A B I N N A C I M Q T A
T H G U O S N U J N A I I C S F Y U X N
C Y X N D G G V N T E T F T E O T A X D
I U X M I M I O I N N K E U R J L L F I
M F U V E S V O C E S N H A V N A I Z N
A K B N S A N E R S C K W L I A I T X G
N V T F T A Q E C Y F C N S C P C Y E O
Y E Z I L U F E C E E Y O Z E I E I E O
D I O N I F B G N I P P O H S H P F A D
Y N J T I N S T A L L A T I O N S H U S
E K Y D I S C O N T I N U O U S T O R E
W U T C Z X Y M V X Q N N D L J H F Z B
L M E R U T A E F T A O E P C X E Q A Y
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # # # # # # # # # # # # # # # # # #
2# # # # # # # # # # # # # # # # # # # #
3# # # # # # # T I F E N E B E R O C # #
4# # # # # # # # # # # # # # # # O N # C
5# # # # # # M A T E R I A L S N O # O O
6# P R O D U C T # # # # # # V I # N # B
7# # # # # N O I S N E T X E T # S # # R
8N O I T A Z I L A B I N N A C I # Q # A
9T H G U O S N U # N A I I C S # Y U # N
10C # # N # # G # N T E T # T E # T A # D
11I # # # I M # O I N N # E U R # L L # I
12M # # # E S V O C E # N # A V # A I # N
13A # # N # A N E R # C # # L I # I T # G
14N # T # T A Q E # Y # # # # C # C Y # O
15Y E # I L U F # C # # # # # E # E # # O
16D # O # I F # G N I P P O H S # P # # D
17# N # T I N S T A L L A T I O N S # # S
18# # Y D I S C O N T I N U O U S T O R E
19# # # # # # # # # # # N # # # # # # # #
20# # E R U T A E F # # # E # # # # # # #
Word X Y Direction
ACTUAL  148s
AUGMENTED  98sw
BENEFIT  143w
BRAND  206s
CANNIBALIZATION  148w
COBRANDING  204s
CONSISTENCY  204sw
CONTINUOUS  718e
CONVENIENCE  183sw
COREBENEFIT  183w
DIFFERENTIATION  1111ne
DISCONTINUOUS  418e
DYNAMIC  116n
EQUITY  813sw
EXTENSION  147w
FEATURE  920w
GOODS  2013s
INNOVATION  118sw
INSTALLATIONS  517e
LICENSING  1117nw
LINE  1017se
MATERIALS  75e
NATIONAL  128sw
PRODUCT  26e
QUALITY  189s
SERVICES  159s
SHOPPING  1516w
SPECIALTY  1717n
STORE  1618e
UNSOUGHT  89w