Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

S J S I A K Z N C Z F S S T E Q U I T Y
Q N Z Q E F D O C V P N F I R W V S Q Y
N S B K B I R I P N Q O U F U D A N U A
O E Y H W C J T N L L I M E T Z F D A C
W C L T E O L A O N A S K N A U I I L M
W I Y C I N H Z I G N N S E E F N S I D
K V K O B V I I T G O E R B F U S C T R
J R O N A E M L A C I T L E X L T O Y D
G E E S K N O A V S T X R R V J A N X X
Y S U I V I U B O M A E Q O S U L T O U
L P T S U E G I N T N E G C G N L I R C
L E E T Z N P N N T W G O M O S A N O S
L C I E S C K N I M N B E A O O T U D I
M I X N T E E A U I R N F T D U I O A X
C A D C B C T C S A T T Q E S G O U L S
D L D Y J I U N N E W O Q R C H N S Z X
V T D Q O W E D D Y N A M I C T S H G Q
O Y T N E C I B O E R T V A C T U A L I
S B R Y I N H P F R B Z Z L J X B E M A
G V M L G U G N I P P O H S T O R E B V
Brought to you by WordSearchFun.com



Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # # # # # N # # # # # T E Q U I T Y
2# # # # # # # O # # # N # I R # # # Q #
3# S # # # # # I # # # O # F U # # # U #
4# E # # # C # T N # L I # E T # # D A #
5# C # # E O # A O # A S # N A # I I L #
6# I # C # N # Z I # N N # E E F N S I #
7# V # O # V I I T # O E # B F # S C T #
8# R # N # E # L A # I T # E # # T O Y #
9# E # S # N # A V # T X R R # # A N # #
10# S # I # I # B O # A E # O # U L T # #
11# P # S # E # I N # N # # C G N L I # #
12# E # T # N # N N T # G O M O S A N # #
13# C # E # C # N I # N B E A O O T U # #
14# I # N T E # A # I R N # T D U I O # #
15# A # C # C T C S A T # # E S G O U # #
16# L # Y # I U N N E # # # R # H N S # #
17# T # # O # E D D Y N A M I C T S # # #
18# Y # N # C I # O # # # # A C T U A L #
19# # # # I N # # # R # # # L # # # # # #
20# # # L G # G N I P P O H S T O R E # #
Word X Y Direction
ACTUAL  1418e
AUGMENTED  179sw
BENEFIT  147n
BRAND  1213sw
CANNIBALIZATION  814n
COBRANDING  1411sw
CONSISTENCY  46s
CONTINUOUS  187s
CONVENIENCE  64s
COREBENEFIT  1411n
DIFFERENTIATION  1111sw
DISCONTINUOUS  184s
DYNAMIC  917e
EQUITY  151e
EXTENSION  1210n
FEATURE  157n
GOODS  1511s
INNOVATION  913n
INSTALLATIONS  175s
LICENSING  420ne
LINE  88nw
MATERIALS  1412s
NATIONAL  1111n
PRODUCT  1120nw
QUALITY  193s
SERVICES  210n
SHOPPING  1420w
SPECIALTY  210s
STORE  1420e
UNSOUGHT  1610s