Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

X N Q S I E E K Z A Z N N N D C B S C D
A C T U A L R G S D O O G O K Z X O Q J
N J A M F Z U K E Y E N F I H I B F S E
Z M K D O T T T R M I S W T H C O L U E
F M Z I I Q A Y I S E J R A N I D B Q S
G B V S N F E W N F U N Q Z O M O P S S
U E X C S T F E E V E U I I I A P Y T Q
A Q J O T H C E E C A N J L S N N W I H
C D I N A I O N R L N Y E A N Y L H F U
O B N T L L F P I E T E S B E D O Q E N
N Q H I L T T T P I N J I I T K P V N S
S K T N A C Y D U I I T H N X A R N E O
I M Q U T U A Q H Y N P I N E F O R B U
S T D O I D E T N E M G U A Z V J F E G
T N N U O O T R C B J G K C T H N L R H
E G A S N R N O I T A V O N N I U O O T
N A R R S P E C I A L T Y C S W O T C D
C O B R A N D I N G L A N O I T A N T K
Y V C U U Y Q M A T E R I A L S T O R E
P K O S E R V I C E S Z O T Q B W V G M
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # # # # E # # # # # # N # # # # # #
2A C T U A L R # S D O O G O # # # # # #
3# # # # # # U # # # # N # I # # # # # #
4# # # D # # T T # # I # # T # C # # # #
5# # # I I # A # I S E # # A N I # # # #
6# # # S N F E # N F # N Q Z O M # # # #
7# # # C S # F E E # E U I I I A # # T #
8# # # O T H C E # C A N # L S N # # I #
9C # # N A I O # R L N Y E A N Y # # F U
10O # # T L # # P I E T E # B E D # # E N
11N # # I L T # T P I N # I I T # # # N S
12S # # N A C Y # U I # T # N X # # # E O
13I # # U T U # Q # # N # I N E # # # B U
14S # D O I D E T N E M G U A # V # # E G
15T # N U O O # # # # # # # C T # N # R H
16E # A S N R N O I T A V O N N I # O O T
17N # R # S P E C I A L T Y # # # O # C #
18C O B R A N D I N G L A N O I T A N # #
19Y # # # # # # M A T E R I A L S T O R E
20# # # S E R V I C E S # # # # # # # # #
Word X Y Direction
ACTUAL  12e
AUGMENTED  1414w
BENEFIT  1410nw
BRAND  318n
CANNIBALIZATION  1414n
COBRANDING  118e
CONSISTENCY  19s
CONTINUOUS  47s
CONVENIENCE  1917nw
COREBENEFIT  1917n
DIFFERENTIATION  1111se
DISCONTINUOUS  44s
DYNAMIC  1610n
EQUITY  714ne
EXTENSION  1513n
FEATURE  77n
GOODS  132w
INNOVATION  1616w
INSTALLATIONS  55s
LICENSING  510ne
LINE  148nw
MATERIALS  819e
NATIONAL  1818w
PRODUCT  617n
QUALITY  127sw
SERVICES  420e
SHOPPING  57se
SPECIALTY  517e
STORE  1619e
UNSOUGHT  209s