Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

L O I C K B C N Q K D N T F Y T I U Q E
L R G H L F E O G Y C N E T S I S N O C
P Z T H C S M I R N W O T C T Y D S C N
X S M D I R E T N I I I V U O H C D G E
W V A B M L U A O A H S K K R Y I I C I
R I T K A F N Z I L I N N B E F N S O N
L Q E S N N S I T U L E G E F N S C R E
B E R E Y O O L A K O T D E C H T O E V
E X I H D Y U A V S G X R C O I A N B N
R O A E I P G B O S L E S P M A L T E O
I C L W R V H I N Z N I P A J T L I N C
T U S I M U T N N T N I N G E C A N E O
C M E F N I T N I L N C K V C U T U F B
E R R A C E R A U G M E N T E D I O I R
G H V G P X T C E G D M I M A O O U T A
D U I H S I Y D Y F U Z Y S L R N S C N
W P C G O C F C Y T L A I C E P S T C D
L L E N A T I O N A L Y T I L A U Q G I
A K S C F D N N K Q M E P M F A U X C N
U L U Z N E F C V X R M M V L S D O O G
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # # # # # N # # # # # # Y T I U Q E
2# # # # # # # O G Y C N E T S I S N O C
3# # # # C # # I # N # O # # T # # # # N
4# # M # I # # T N # I I # # O # # D # E
5# # A # M # U A O # # S # # R # I I C I
6# # T # A # N Z I # # N N # E F N S O N
7# # E # N # S I T # # E # E F # S C R E
8# # R # Y # O L A # # T # E C H T O E V
9# # I # D # U A V # # X R # O I A N B N
10# # A E # # G B O # # E # P # # L T E O
11# # L # R # H I N # N # P # # T L I N C
12# # S I # U T N N T # I # # # C A N E O
13# # E # N # T N I # N # # # # U T U F B
14# # R # # E # A U G M E N T E D I O I R
15# # V # # # T C E # # # # # # O O U T A
16# # I # # I # # # F # # # # # R N S C N
17# # C # O # # # Y T L A I C E P S T # D
18# # E N A T I O N A L Y T I L A U Q # I
19# # S # # # # # # # # # # # # A # # # N
20# # # # # # # # # # # # # # L S D O O G
Word X Y Direction
ACTUAL  2015sw
AUGMENTED  814e
BENEFIT  199s
BRAND  2013s
CANNIBALIZATION  814n
COBRANDING  2011s
CONSISTENCY  202w
CONTINUOUS  187s
CONVENIENCE  2011n
COREBENEFIT  195s
DIFFERENTIATION  1111sw
DISCONTINUOUS  184s
DYNAMIC  59n
EQUITY  201w
EXTENSION  1210n
FEATURE  1016nw
GOODS  2020w
INNOVATION  913n
INSTALLATIONS  175s
LICENSING  1710nw
LINE  311se
MATERIALS  34s
NATIONAL  418e
PRODUCT  1617n
QUALITY  1718w
SERVICES  312s
SHOPPING  177sw
SPECIALTY  1717w
STORE  152s
UNSOUGHT  75s