Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

S D O O G I E N K K Q B W C E N H Q S A
Z R Y R N B T O W K T K O O R L Z P F H
T R E N I U H I G B W N R N U X L O Y A
F M G O D H T T U N V U N S T A Z D Y R
H R A I N L O A U E I G W I A U I I K M
I P S S A G U Z N P A S F S E F N S X F
V Q A N R B U I J E W V N T F F S C R M
A X N E B Y E L Y T I U Q E Q F T O R A
X G T T O N I A R H H T R N C G A N C T
Q B K X C N C B I Z T E U C O I L T O E
G X L E E T E I M S N E P Y K T L I R R
M T E U U N C N Y T L I J U N C A N E I
I P T A E I H N I G K H P E A U T U B A
A H L F M N W A U G M E N T E D I O E L
F E I A K Q T C H H T S D R J O O U N S
L T N G X I N N O V A T I O N R N S E L
C Y I P O E I I Y T L A I C E P S T F N
D U Q N A T I O N A L P T W O P N O I J
U G N I P P O H S E C I V R E S X R T G
C Q U A L I T Y D T H G U O S N U E Q Z
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1S D O O G # # N # # # # # C E # # # # #
2# # # # N # # O # # # # O O R # # # # #
3# # # N I # # I G # # N # N U # # # # #
4# # # O D # # T # N V # # S T # # D # #
5# # # I N # # A # E I # # I A # I I # #
6# # # S A # # Z N # # S # S E F N S # #
7# # # N R # # I # # # # N T F # S C # M
8# # # E B # E L Y T I U Q E # # T O # A
9# # # T O N I A # # # # R N C # A N C T
10# # # X C N C B # # # E # C # I L T O E
11# # # E E T E I # # N # # Y # T L I R R
12# # # # U N C N # T # # # # # C A N E I
13# # # A E I # N I # # # # # # U T U B A
14# # L F M # # A U G M E N T E D I O E L
15# # I A # # T C # # # # # # # O O U N S
16# T N # # I N N O V A T I O N R N S E #
17# Y # # O # # # Y T L A I C E P S T F #
18D # # N A T I O N A L # # # # # # O I #
19# G N I P P O H S E C I V R E S # R T #
20# Q U A L I T Y # T H G U O S N U E # #
Word X Y Direction
ACTUAL  89sw
AUGMENTED  814e
BENEFIT  810sw
BRAND  58n
CANNIBALIZATION  814n
COBRANDING  510n
CONSISTENCY  141s
CONTINUOUS  187s
CONVENIENCE  141sw
COREBENEFIT  199s
DIFFERENTIATION  1111sw
DISCONTINUOUS  184s
DYNAMIC  118ne
EQUITY  148w
EXTENSION  411n
FEATURE  157n
GOODS  51w
INNOVATION  616e
INSTALLATIONS  175s
LICENSING  1711nw
LINE  88sw
MATERIALS  207s
NATIONAL  418e
PRODUCT  1617n
QUALITY  320e
SERVICES  1619w
SHOPPING  919w
SPECIALTY  1717w
STORE  1816s
UNSOUGHT  1720w