Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

O M H G I Q U A L I T Y Q A O U K C Y M
T C J P J Z V U L N W J K Q X T U T W C
P G D I S R P W R U I T C Z T V J J B S
R N R N G C O N S I S T E N C Y Y T V B
O O F R O X O T C G N G K Q M X V Q T N
D Y G G D I T B I R S E C I V R E S L F
U M N N P Z T F R F T H G U O S N U R C
C D I I W R X A E A E Q U I T Y N O R G
T J S P D E Y E I A N N L I M R O U E K
Y I N P V E N T C T T D E J Q Q I N K M
S Q E O D L T I L N N U I B I F T I A W
D R C H Q N B N L A E E R N E O A T M E
N O I S N E T X E A I I R E G R V N P W
S S L A I R E T A M N C N E P I O O D M
P P T L F B S D O O G O E E F P N C Y F
Z S N Z I S Z C O C U U I P V F N S N W
E R O T S N O I T A L L A T S N I I A G
I L S C U F P A Y L A U T C A B O D M D
P Q V N O I T A Z I L A B I N N A C I B
E F Y V A T T S K S O L K K J C G J C L
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # # # Q U A L I T Y # # # # # # # #
2# # # # # # # # # # # # # # # # # # # #
3P # # # # # # # # # # # # # # # # # # #
4R # # N # C O N S I S T E N C Y # # # #
5O # # # O # O T # # # # # # # # # # # #
6D # G G # I # B I # S E C I V R E S # #
7U # N N # # T F R F T H G U O S N U # #
8C # I I # # # A E A E Q U I T Y N O # #
9T # S P D E Y E I A N N # # # # O U # #
10# # N P # E N T C T T D E # # # I N # #
11# # E O # # T I L N N U I B # # T I # #
12# # C H # # # N L A E E R N E # A T # #
13N O I S N E T X E A I I R E G R V N # #
14# S L A I R E T A M N C N E # # O O D #
15# # # # # # S D O O G O E E F # N C Y #
16# # # # # # # # # # # U I P V F N S N #
17E R O T S N O I T A L L A T S N I I A #
18# # # # # # # # # L A U T C A # O D M #
19# # # N O I T A Z I L A B I N N A C I #
20# # # # # # # # # # # # # # # # # # C #
Word X Y Direction
ACTUAL  1518w
AUGMENTED  1317nw
BENEFIT  1411nw
BRAND  86se
CANNIBALIZATION  1719w
COBRANDING  64se
CONSISTENCY  64e
CONTINUOUS  1815n
CONVENIENCE  1819nw
COREBENEFIT  1815nw
DIFFERENTIATION  1111nw
DISCONTINUOUS  1818n
DYNAMIC  1914s
EQUITY  118e
EXTENSION  913w
FEATURE  87se
GOODS  1115w
INNOVATION  1717n
INSTALLATIONS  1717w
LICENSING  314n
LINE  912nw
MATERIALS  1014w
NATIONAL  1619nw
PRODUCT  13s
QUALITY  71e
SERVICES  186w
SHOPPING  413n
SPECIALTY  1517nw
STORE  517w
UNSOUGHT  187w