Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

D K Y M J E L A N O I T A N Y T I U Q E
E P C Y I L M H U N H N G O M C F C O C
S F N S Y K R E T O J N F I M O E O A N
E U E D X Q O V G I I H N T M R A J O E
R W T I I D L W H S G A O A A E T Y S I
V P S S N F F Y N N E L I Z T B U C V N
I M I C S J F E J E G B T I E E R D F E
C C S O T H C E X T K G A L R N E K T V
E T N N A I O P R X U C V A I E U D H N
S B O T L H M P T E T W O B A F U N G O
Z H C I L T X Z P U N N N I L I I A U C
T Y N N A C Z J A I I T N N S T U R O I
V E C U T U E L R W N T I N R U Y B S M
Y Y D O I D E T N E M G U A P L R C N A
N L I U O O W A W Y O R L C T A V F U N
O A D S N R X Q N E Z H T A N I E Q Q Y
E R O T S P E C I A L T Y D Z Q O I Z D
U H Z P Y B U M Z A M I I J F N M N Y M
K C R H G Q D D Z D F N S W J T Q U R K
W B V H D B S D O O G M Q U A L I T Y F
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # Y # # # L A N O I T A N Y T I U Q E
2# # C # # # # # # N # # G O # C F # # C
3S # N # # # # # # O # N # I # O E # # N
4E # E D # # # # # I I # N T M R A # # E
5R # T I I # # # # S # # O A A E T # # I
6V # S S N F # # N N # # I Z T B U # # N
7I # I C S # F E # E # # T I E E R # # E
8C # S O T H C E # T # # A L R N E # T V
9E # N N A I O # R X # C V A I E # D H N
10S # O T L # # P # E T # O B A F # N G O
11# # C I L T # # P U N # N I L I # A U C
12# # N N A C # # A I # T N N S T # R O I
13# E # U T U # L # # N # I N # # # B S M
14# # # O I D E T N E M G U A # # R # N A
15# # # U O O # # # # # # # C T A # # U N
16# # # S N R # # # # # # # # N I # # # Y
17E R O T S P E C I A L T Y D # # O # # D
18# # # # # # # # # # # # I # # # # N # #
19# # # # # # # # # # # N # # # # # # # #
20# # # # # # S D O O G # Q U A L I T Y #
Word X Y Direction
ACTUAL  138sw
AUGMENTED  1414w
BENEFIT  166s
BRAND  1813n
CANNIBALIZATION  1414n
COBRANDING  2011sw
CONSISTENCY  311n
CONTINUOUS  47s
CONVENIENCE  2011n
COREBENEFIT  162s
DIFFERENTIATION  1111se
DISCONTINUOUS  44s
DYNAMIC  2017n
EQUITY  201w
EXTENSION  1010n
FEATURE  172s
GOODS  1120w
INNOVATION  1313n
INSTALLATIONS  55s
LICENSING  510ne
LINE  510sw
MATERIALS  154s
NATIONAL  141w
PRODUCT  617n
QUALITY  1420e
SERVICES  13s
SHOPPING  57se
SPECIALTY  517e
STORE  517w
UNSOUGHT  1915n