Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

Q B X F T L E W E C O N S I S T E N C Y
J Q J K B R A J D T O L V L L T H E B D
T Q C G U C Z N C S R N D K I V K N J A
W L L T N J X Y O G T Z V F R N Z N W P
I H A W O I O I Q I P H E E O I O V S P
I E M G L P D F D G T N M I N I K N D J
F T H G U O S N U T E A S M T I P P O Y
N O I T A Z I L A B I N N A C Q E O O M
V I P Y I J I M R R E N I Y A U D N G Y
S L A I R E T A M T B T N B T E G N C N
E O B N R L Y G X S N O U O T I I H O E
R P T I F E N E B E R O C N V S L H A Q
V Z T P K I Q T R I B I E C N A T A P S
I M C W P U C E A K F M E E U E T O U K
C Q J P I U F E N E G N C T C N M I Y Q
E O O T D F A Y D U I I C W C J F K O P
S H Y O I N S T A L L A T I O N S A L N
S H R D I S C O N T I N U O U S T O R E
C P R T U Z Y T L A I C E P S I Q D P P
A Q G C I M A N Y D U O L Z S Q T P C U
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # # # L E # # C O N S I S T E N C Y
2# # # # # R A # # # O # # # # T # # # #
3# # # G U # # N # # # N # # I # # # # #
4# # # T N # # # O # # # V F # N # N # #
5# # A # # I # # # I # # E E O # O # S #
6# E # # # # D # # # T N # I N I # # D #
7F T H G U O S N U # E A S # T I # # O #
8N O I T A Z I L A B I N N A C # E # O #
9# # # # # # # # # R E N I Y # # D N G #
10S L A I R E T A M T B T N # T E # N C #
11E # # # # # # G X # N O # O T I I # # E
12R # T I F E N E B E R O C N V S L # # #
13V # # # # I Q T R # # # E # N A # A # #
14I # # # P U C E A # # M E E U # T # U #
15C # # P I U F # N # G N C T # # # I # Q
16E # O T D F # # D U I I C # # # # # O #
17S H Y O I N S T A L L A T I O N S # # N
18S # R D I S C O N T I N U O U S T O R E
19# P # # # # Y T L A I C E P S # # # # #
20# # # C I M A N Y D # # # # # # # # # #
Word X Y Direction
ACTUAL  1217ne
AUGMENTED  917ne
BENEFIT  108ne
BRAND  912s
CANNIBALIZATION  148w
COBRANDING  1312nw
CONSISTENCY  101e
CONTINUOUS  718e
CONVENIENCE  101se
COREBENEFIT  1312w
DIFFERENTIATION  1111ne
DISCONTINUOUS  418e
DYNAMIC  1020w
EQUITY  812sw
EXTENSION  812ne
FEATURE  17ne
GOODS  199n
INNOVATION  118se
INSTALLATIONS  517e
LICENSING  1117ne
LINE  1017ne
MATERIALS  910w
NATIONAL  138nw
PRODUCT  219ne
QUALITY  1914nw
SERVICES  110s
SHOPPING  118ne
SPECIALTY  1519w
STORE  1618e
UNSOUGHT  97w