Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

F Z F N S S V T F W C X K K E W Q R F M
L Y E H S H G J X I U M T G H R W V R K
O K P D X W N O M N J X P Z F W R D S D
P R O D U C T A U W L A N O I T A N O A
V O F M B X N J P Y T I L A U Q O O F E
G Z B Z Q Y N O I T A V O N N I Q E C X
Y N M M D E T N E M G U A J T G I N L T
N O I T A Z I L A B I N N A C A E F S E
S G B D N C I R E R H T I G Y I U E Y N
H J N B N N T N D C B T U T N K Y R B S
O U G I E A E U H F N B L E S K T U E I
P N O B S F R D A E U A V L Q Z I T E O
P S I O I N G B R L I N W R P H U A Q N
I O Q T M D E E O C O K C F F I Q E N N
N U Z K K H F C E C O R E B E N E F I T
G G Y S M F Y P I A Z V D R H U P T J D
Y H K S I N S T A L L A T I O N S O M X
Z T F D I S C O N T I N U O U S T O R E
C N A Z M A T E R I A L S E R V I C E S
C O N S I S T E N C Y A W Y B N U O K A
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # # # # # # # # C # # # # # # # # #
2# # # # S # # # # I # # # # # # # # # #
3# # # D # # # # M # # # # # # # # # # #
4P R O D U C T A # # L A N O I T A N # #
5# O # # # # N # # Y T I L A U Q O # # E
6G # # # # Y N O I T A V O N N I # # C X
7# N # # D E T N E M G U A # T # # N # T
8N O I T A Z I L A B I N N A C # E # # E
9S G # D # C I # E # # # I # Y I # E # N
10H # N # N N T N # # # T # T N # Y R # S
11O U # I E A E U # # N # L E # # T U # I
12P N # # S F R # A E # A V # # # I T # O
13P S # # I N # B R L I N # # # # U A # N
14I O # T # # E E O C O # # # # # Q E # #
15N U # # # # F C E C O R E B E N E F I T
16G G # # # F # P I # # # # # # # # # # #
17# H # # I N S T A L L A T I O N S # # #
18# T # D I S C O N T I N U O U S T O R E
19# # # # M A T E R I A L S E R V I C E S
20C O N S I S T E N C Y # # # # # # # # #
Word X Y Direction
ACTUAL  58se
AUGMENTED  137w
BENEFIT  108sw
BRAND  813nw
CANNIBALIZATION  148w
COBRANDING  1015nw
CONSISTENCY  120e
CONTINUOUS  718e
CONVENIENCE  1015ne
COREBENEFIT  1015e
DIFFERENTIATION  1111ne
DISCONTINUOUS  418e
DYNAMIC  57ne
EQUITY  1715n
EXTENSION  205s
FEATURE  1815n
GOODS  16ne
INNOVATION  166w
INSTALLATIONS  517e
LICENSING  1017nw
LINE  88sw
MATERIALS  519e
NATIONAL  184w
PRODUCT  14e
QUALITY  155w
SERVICES  1319e
SHOPPING  19s
SPECIALTY  717ne
STORE  1618e
UNSOUGHT  211s