Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

R E Y N Y K D W Y Z T Z D R D G G C T D
R W M H N Z E X C O R E B E N E F I T T
O S D O O G N I D N A R B O C A L G S O
A C T U A L I C E N S I N G E U C N B W
Z Q Y Y C N E T S I S N O C A O O E I D
G A I Q M Q U A L I T Y N P F I K H M O
X D C K H O Y T I U Q E X S T N R M P X
N O I T A Z I L A B I N N A C N S A F Y
N N C R Q G E P Z N S A I U M O Y T B T
N O I S N E T X E N T T N G N V T E P A
W N F E N P Y V W I N S N M G A L R F P
D C S R V R N U O E O I J E X T A I E D
Q L L V E O Z N R U P V H N U I I A A Y
S C A I C S A E G P Y A E T S O C L T N
V V Z C R L F H O P L F S E E N E S U A
W Z G E V F T H P C T C U D O R P T R M
A I K S I N S T A L L A T I O N S O E I
V L W D I S C O N T I N U O U S T R E C
Y B C Z I R T R C I Q N Q O O P U E L J
S J J Q N Q Q F B Y V T E W W W L H N V
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # # # # # # # # # # # # # # # # # #
2# # # # # # # # C O R E B E N E F I T #
3# S D O O G N I D N A R B O C # # # # #
4A C T U A L I C E N S I N G E # # N # #
5# # # Y C N E T S I S N O C # # O # # #
6# # # # # Q U A L I T Y N # # I # # # #
7# # # # # # Y T I U Q E # # T N # M # #
8N O I T A Z I L A B I N N A C N # A # #
9# # # # # # # # # N # A I U # O Y T # #
10N O I S N E T X E # T T N G # V T E # #
11# # # E # # # V # I N S N M # A L R F #
12# # # R # # N # O E O I # E # T A I E D
13# # # V # O # N R U P # # N # I I A A Y
14# # # I C # A E G P # # # T # O C L T N
15# # # C # L F H O # # # # E # N E S U A
16# # # E # F T H # # T C U D O R P T R M
17# # # S I N S T A L L A T I O N S O E I
18# # # D I S C O N T I N U O U S # R # C
19# # # # # # # # # # # N # # # # # E # #
20# # # # # # # # # # # # E # # # # # # #
Word X Y Direction
ACTUAL  14e
AUGMENTED  148s
BENEFIT  132e
BRAND  133w
CANNIBALIZATION  148w
COBRANDING  153w
CONSISTENCY  145w
CONTINUOUS  718e
CONVENIENCE  514ne
COREBENEFIT  92e
DIFFERENTIATION  1111ne
DISCONTINUOUS  418e
DYNAMIC  2012s
EQUITY  127w
EXTENSION  910w
FEATURE  1911s
GOODS  63w
INNOVATION  166s
INSTALLATIONS  517e
LICENSING  64e
LINE  1017se
MATERIALS  187s
NATIONAL  138sw
PRODUCT  1716w
QUALITY  76e
SERVICES  410s
SHOPPING  717ne
SPECIALTY  1717n
STORE  1815s
UNSOUGHT  149sw