Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

A Z G N H C V N A T I O N A L Q S R G G
N P N O O J E O S N F H Q F E D D N K Z
F N I T O C Y I C Y T V G H U O V X B W
J Z D R Z D G T G P P C I M A N Y D J S
U I N Z M Y S A C T U A L N P S I I Y E
D E A L P V T Z Y E R U T A E F N S P R
C S R E C N E I N E V N O C F T S C W V
W A B X E N I L U K K K O E H H T O L I
N O O T N M D A L Q E R R G O J A N J C
N I C E J W R B A J E E U P S P L T F E
A G O N J I W I V B N O P X E T L I H S
V W N S D F C N E T S I C M M C A N I R
C G S I T H Y N I N N U I I P U T U C M
C E I O B G E A U G M E N T E D I O L W
M C S N T F T C F V T X G B Q O O U M D
O A T Z I I N N O V A T I O N R N S Z U
Z L E T O H S A Y T L A I C E P S M X D
V E N N J L I C E N S I N G Q O T J S V
Z L C Y T I L A U Q A M N S W H G P M B
Q M Y W X E R O T S L A I R E T A M E I
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # G # # # # N A T I O N A L # # # # #
2# # N O # # # O # # # # # # # # # # # #
3# # I # O # # I # # # # # # # # # # # #
4# # D # # D # T # # # C I M A N Y D # S
5# # N # # Y S A C T U A L # # # I I # E
6# # A # # # T Z # E R U T A E F N S # R
7# # R E C N E I N E V N O C F T S C # V
8# # B X E N I L U # # # O E H H T O # I
9# # O T # # # A # Q # R R G O # A N # C
10# # C E # # # B # # E E U P # # L T # E
11# # O N # # # I # B N O P # # T L I # S
12# # N S # # # N E T S I # # # C A N # #
13# # S I # # # N I N N # # # # U T U # #
14# # I O # # E A U G M E N T E D I O # #
15# # S N # F T C # # # # # # # O O U # #
16# # T # I I N N O V A T I O N R N S # #
17# # E T O # # # Y T L A I C E P S # # #
18# # N N # L I C E N S I N G # # # # # #
19# # C Y T I L A U Q # # # # # # # # # #
20# # Y # # E R O T S L A I R E T A M # #
Word X Y Direction
ACTUAL  85e
AUGMENTED  814e
BENEFIT  1011sw
BRAND  38n
CANNIBALIZATION  814n
COBRANDING  310n
CONSISTENCY  310s
CONTINUOUS  187s
CONVENIENCE  147w
COREBENEFIT  147sw
DIFFERENTIATION  1111sw
DISCONTINUOUS  184s
DYNAMIC  184w
EQUITY  1110nw
EXTENSION  47s
FEATURE  166w
GOODS  31se
INNOVATION  616e
INSTALLATIONS  175s
LICENSING  618e
LINE  88w
MATERIALS  1820w
NATIONAL  81e
PRODUCT  1617n
QUALITY  919w
SERVICES  204s
SHOPPING  177sw
SPECIALTY  1717w
STORE  1020w
UNSOUGHT  914ne