Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

H K V P D I L A N O I T A N I T X B T Q
K Y T I L A U Q Q N B U G O O D S M N V
Q X S I N F K X V O M N K I C G N G S X
S P L D R S I L M I I R N T I B B A T C
U H U I I E R O T S N E O A M F Q P I F
A A N S N F R M N N T Z I Z A L X C F L
M P S C S P F E C E H W T I N R W O E M
A Y O O T H C E E T M K A L Y S R B N Z
T C U N A I O W R X G Y V A D V C R E R
E N G T L M E P J E T L O B X T S A B V
R E H I L T D B P I N K N I S S X N E E
I T T N A C Q L U I U T N N O B T D R R
A S I U T U Q Q B J N U I N R T G I O U
L I R O I D E T N E M G U A C P C N C T
S S S U O O E G F S L D C C T E W G D A
M N I S N R I Y D V Q C N T F I S C T E
A O S F S P E C I A L T Y U D G O P F F
E C N E I N E V N O C I U A Y Y I N K A
Y L T M F Z D S I A G K N L R G N I Z I
B E R S J B A R L H M O S E C I V R E S
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # # # # L A N O I T A N # # # # # #
2# Y T I L A U Q # N # # G O O D S # # #
3# # # # # # # # # O # N # I C # # # # #
4# # # D # # # # # I I # N T I # # # T #
5# # U I I E R O T S # # O A M # # # I #
6# # N S N F # # N N # # I Z A # # C F #
7M # S C S # F E # E # # T I N # # O E #
8A Y O O T H C E # T # # A L Y # # B N #
9T C U N A I O # R X # Y V A D # # R E #
10E N G T L # # P # E T # O B # # # A B #
11R E H I L T # # P I N # N I # # # N E E
12I T T N A C # # U I # T N N # # # D R R
13A S # U T U # Q # # N # I N # # # I O U
14L I # O I D E T N E M G U A # # # N C T
15S S # U O O # # # # # # # C T # # G # A
16# N # S N R # # # # # # # T # I # # # E
17# O # # S P E C I A L T Y U # # O # # F
18E C N E I N E V N O C I # A # # # N # #
19# # # # # # # # # # # # N L # # # # # #
20# # # # # # # # # # # # S E C I V R E S
Word X Y Direction
ACTUAL  1414s
AUGMENTED  1414w
BENEFIT  1910n
BRAND  188s
CANNIBALIZATION  1414n
COBRANDING  186s
CONSISTENCY  218n
CONTINUOUS  47s
CONVENIENCE  1118w
COREBENEFIT  1914n
DIFFERENTIATION  1111se
DISCONTINUOUS  44s
DYNAMIC  159n
EQUITY  714ne
EXTENSION  1010n
FEATURE  2017n
GOODS  132e
INNOVATION  1313n
INSTALLATIONS  55s
LICENSING  510ne
LINE  1117se
MATERIALS  17s
NATIONAL  141w
PRODUCT  617n
QUALITY  72w
SERVICES  2020w
SHOPPING  57se
SPECIALTY  517e
STORE  105w
UNSOUGHT  35s