Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

G O C J J P G O O D S D N N T X T Z N A
T B Q C E G C C Y A A H F O I V K N J D
B C A W H H A Z A R P B C I T I E B B W
K M Y D Y N A M I C M G E T F E L X W O
L Q A I I N F X Y E L Y I A C T U A L V
J C C S N F E A T U R E W Z G U G Y D G
D O O C S T F C O N V E N I E N C E C C
B N R O T H H E Q U I T Y L O S O X U Z
Q S E N A O O G R Q Z X C A B Y B T E Q
Q I B T L L G P U E H P I B A V R E W Z
L S E I L T V U P O N R G I P G A N A Z
F T N N A C N Z T I S T R N U W N S O K
F E E U T U C U C F N N I N Q W D I Q Q
I N F O I D E T N E M G U A F E I O Z Y
A C I U O O U B Y O O H M C T J N N K Z
U Y T S N R N O I T A V O N N I G L I N
E R O T S P E C I A L T Y A B U O U F R
W G X Y S F J I A X L A N O I T A N U G
L I V N S E C I V R E S L A I R E T A M
Q S L Y T I L A U Q N G N I S N E C I L
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # # # # G O O D S # # N # # # # # #
2# # # # # # # # # # # # # O # # # # # #
3# # # # # # # # # # # # # I # # # # # #
4# # # D Y N A M I C # # # T # # # # # #
5# # # I I # # # # # # # # A C T U A L #
6# C C S N F E A T U R E # Z # # # # # #
7# O O C S T F C O N V E N I E N C E # #
8# N R O T H H E Q U I T Y L # # O X # #
9# S E N A # O G R # # # # A # # B T # #
10# I B T L # # P U E # # # B # # R E # #
11# S E I L T # # P O N # # I # # A N # #
12# T N N A C # # # I S T # N # # N S # #
13# E E U T U # # # # N N I N # # D I # #
14# N F O I D E T N E M G U A # # I O # #
15# C I U O O # # # # # # # C T # N N # #
16# Y T S N R N O I T A V O N N I G # # #
17E R O T S P E C I A L T Y # # # O # # #
18# # # # # # # # # # L A N O I T A N # #
19# # # # S E C I V R E S L A I R E T A M
20# # # Y T I L A U Q # G N I S N E C I L
Word X Y Direction
ACTUAL  145e
AUGMENTED  1414w
BENEFIT  310s
BRAND  179s
CANNIBALIZATION  1414n
COBRANDING  177s
CONSISTENCY  26s
CONTINUOUS  47s
CONVENIENCE  87e
COREBENEFIT  36s
DIFFERENTIATION  1111se
DISCONTINUOUS  44s
DYNAMIC  44e
EQUITY  88e
EXTENSION  187s
FEATURE  66e
GOODS  71e
INNOVATION  1616w
INSTALLATIONS  55s
LICENSING  2020w
LINE  510sw
MATERIALS  2019w
NATIONAL  1818w
PRODUCT  617n
QUALITY  920w
SERVICES  1219w
SHOPPING  57se
SPECIALTY  517e
STORE  517w
UNSOUGHT  1314nw