Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

L A N O I T A N Z C E R U T A E F Y D R
W X C M R S U O O K T O I J G E P L H V
D Y G X M K O I G V H V J A K I S G Z B
Z J H X X H Y T N V G W G I V Y P D S A
U A L A U T C A O S U O B S T D I I Q O
F A V S L G U Z I Z O N R I F F N S W Z
H Q Y H Q N S I T S S W L R F M S C D C
P G P O S I D L A F N A U E S C T O C Q
Q F Z P K S O A V Y U X R X L K A N C T
S L K P T N O B O Q W E N T A T L T O K
Q O E I X E G I N D N Q F E I I L I N D
D P Y N H C T N N T Q U H N R F A N S E
H T T G I I C N I S G I Y S E E T U I T
X U L Y Q L T A E D T T Q I T N I O S N
P U A J T O T C Y C N Y X O A E O U T E
X J I I C I I N U F L A J N M B N S E M
W M C P O V A D E A S M R D K E S T N G
S P E N R M O C Q D N A R B C R E O C U
W S P E I R X E M K N V W P O O X R Y A
V J S C P E C N E I N E V N O C T E T Q
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1L A N O I T A N # # E R U T A E F # # #
2# # # # # # # O # # T # # # # # # # # #
3# # # # # # # I # # H # # # # # # # # #
4# # # # # # # T N # G # # # # Y # D # #
5# # L A U T C A O # U # # # T # I I # #
6# # # S # G # Z I # O # # I # F N S # #
7# # # H # N S I T # S # L # F # S C # #
8# # # O # I D L A # N A # E S # T O # #
9# # # P # S O A V # U # R X L # A N C #
10# # # P # N O B O Q # E # T A T L T O #
11# # E I # E G I N # N Q # E I I L I N D
12# # Y N # C # N N T # U # N R F A N S E
13# # T G I I # N I S # I # S E E T U I T
14# # L # # L # A E D T T # I T N I O S N
15# # A # # # T C Y C N Y # O A E O U T E
16# # I # # I I N U # # A # N M B N S E M
17# # C # O V A D # # # # R # # E S T N G
18# # E N R M O # # D N A R B # R # O C U
19# # P E I R # # # # # # # # O O # R Y A
20# # S C P E C N E I N E V N O C # E # #
Word X Y Direction
ACTUAL  85w
AUGMENTED  2019n
BENEFIT  1616n
BRAND  1418w
CANNIBALIZATION  814n
COBRANDING  1620nw
CONSISTENCY  199s
CONTINUOUS  187s
CONVENIENCE  1620w
COREBENEFIT  1620n
DIFFERENTIATION  1111sw
DISCONTINUOUS  184s
DYNAMIC  1014sw
EQUITY  1210s
EXTENSION  148s
FEATURE  171w
GOODS  711n
INNOVATION  913n
INSTALLATIONS  175s
LICENSING  614n
LINE  614nw
MATERIALS  1516n
NATIONAL  81w
PRODUCT  520ne
QUALITY  119ne
SERVICES  320ne
SHOPPING  46s
SPECIALTY  320n
STORE  1816s
UNSOUGHT  119n