Chapter 13

ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT

Try to find all 30 words on this board.

A W Y J Y E Y P Y T I L A U Q S I B E V
F V C M U H T J T H G U O S N U C E A I
S P E C I A L T Y E S A U G M E N T E D
E R V D I S C O N T I N U O U S E G J Y
R O E F I N S T A L L A T I O N S H F N
V D F M E F Q Y I I B A A V R U G A G A
I U U U R G F C N S O C B P C Y D T I M
C C Q C O D E E W G N I D N A R B O C I
E T Y E T N P O R Y C X S E Z G E O O C
S N O I S N E T X E Q U I T Y C H D N P
U D H I J Q C U H G N P S R N S T L S P
C X N W Y V C U U Z W T L E C M S A I C
K G X N O I T A V O N N I B N F R N S C
N O I T A Z I L A B I N N A C X O O T L
J Z G G D S Z C C T E F O V T I M I E R
S T D I A N T I G V V P N W R I A T N P
D F E A T U R E N E P E X I P M O A C P
O M N Q A H M O J Z B F G U E N H N Y U
O T F L I Z C O R E B E N E F I T G L L
G N I P P O H S L A I R E T A M W D R U
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Answer Key for Chapter 13

X
Y
1234567891011121314151617181920
1# # # # # # # # Y T I L A U Q # # # # #
2# # # # # # # # T H G U O S N U # # # #
3S P E C I A L T Y # # A U G M E N T E D
4E R # D I S C O N T I N U O U S # # # Y
5R O # # I N S T A L L A T I O N S # # N
6V D # # E F # # I I # # # # # # # # # A
7I U # # R # F C N # # # # # # # # # # M
8C C # # O # E E # G N I D N A R B O C I
9E T # # T N # # R # # # # # # # E # O C
10S N O I S N E T X E Q U I T Y C # # N #
11# # # I # # # # # # N # # # N # # L S #
12# # N # # # # # # # # T # E # # # A I #
13# G # N O I T A V O N N I # # # # N S #
14N O I T A Z I L A B I N N A C # # O T #
15# # # # # # # C # # E # # # T # # I E #
16S # # # # # T # # V # # # # # I # T N #
17D F E A T U R E N # # # # # # # O A C #
18O # # # A # # O # # # # # # # # # N Y #
19O # # L # # C O R E B E N E F I T # # #
20G N I P P O H S L A I R E T A M # # # #
Word X Y Direction
ACTUAL  914sw
AUGMENTED  123e
BENEFIT  1119e
BRAND  178w
CANNIBALIZATION  1414w
COBRANDING  198w
CONSISTENCY  198s
CONTINUOUS  74e
CONVENIENCE  719ne
COREBENEFIT  719e
DIFFERENTIATION  1111se
DISCONTINUOUS  44e
DYNAMIC  203s
EQUITY  1010e
EXTENSION  1010w
FEATURE  217e
GOODS  120n
INNOVATION  1313w
INSTALLATIONS  55e
LICENSING  105sw
LINE  115sw
MATERIALS  1620w
NATIONAL  1818n
PRODUCT  23s
QUALITY  141w
SERVICES  13s
SHOPPING  820w
SPECIALTY  13e
STORE  510n
UNSOUGHT  162w