Chapter 13
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ACTUAL
AUGMENTED
BENEFIT
BRAND
CANNIBALIZATION
COBRANDING
CONSISTENCY
CONTINUOUS
CONVENIENCE
COREBENEFIT
DIFFERENTIATION
DISCONTINUOUS
DYNAMIC
EQUITY
EXTENSION
FEATURE
GOODS
INNOVATION
INSTALLATIONS
LICENSING
LINE
MATERIALS
NATIONAL
PRODUCT
QUALITY
SERVICES
SHOPPING
SPECIALTY
STORE
UNSOUGHT
| Y | I | Q | T | Y | T | I | L | A | U | Q | K | O | X | Y | T | I | U | Q | E |
| K | T | Z | D | L | I | P | K | V | Y | C | N | E | T | S | I | S | N | O | C |
| G | Z | D | R | A | S | L | A | I | R | E | T | A | M | T | W | B | F | T | N |
| Z | L | S | E | R | V | I | C | E | S | S | S | K | L | O | D | J | N | L | E |
| L | T | Y | S | E | X | U | N | S | O | U | G | H | T | R | A | O | A | R | I |
| C | O | F | T | J | N | W | L | I | Z | U | P | O | E | E | I | Y | T | U | N |
| K | K | X | S | H | K | I | K | K | Y | E | S | U | P | T | R | B | I | T | E |
| N | O | I | T | A | Z | I | L | A | B | I | N | N | A | C | J | Y | O | I | V |
| P | G | O | N | O | I | T | A | V | O | N | N | I | U | N | Q | Y | N | F | N |
| O | O | N | E | R | B | D | U | C | A | C | T | P | G | T | V | T | A | E | O |
| E | I | A | I | Q | X | X | N | F | T | N | O | N | M | Q | P | L | L | N | C |
| X | N | O | I | S | N | E | T | X | E | U | I | M | E | Q | A | A | A | E | O |
| C | X | H | Q | D | N | J | D | R | J | P | A | Q | N | V | A | I | Y | B | B |
| X | C | Z | X | W | N | E | E | Y | P | C | H | L | T | X | S | C | F | E | R |
| E | R | U | T | A | E | F | C | O | B | U | C | O | E | Z | K | E | U | R | A |
| T | K | D | R | T | F | C | H | I | D | T | C | U | D | O | R | P | S | O | N |
| Y | H | R | C | I | N | S | T | A | L | L | A | T | I | O | N | S | V | C | D |
| V | D | U | D | I | S | C | O | N | T | I | N | U | O | U | S | I | O | R | I |
| W | D | X | W | L | G | M | K | O | V | B | L | I | B | S | U | V | F | H | N |
| D | Y | N | A | M | I | C | K | B | W | L | F | P | Q | P | S | D | O | O | G |
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